Senior Demand Generation Specialist

About ECPECP is a market-leading SaaS platform built for senior living communities. We help operators run more efficient communities and deliver better care to residents. Today, more than 8,500 communities across the U.S. run on ECP.We're growing, and we're building the marketing team to match.The RoleWe're hiring a Demand Generation Strategist to own pipeline from marketing.That means building, running, and improving the programs that move prospects from first touch to sales-accepted opportunity. You'll manage paid media, email, content campaigns, and lifecycle programs — but your job isn't to run channels. It's to generate qualified pipeline.This role also sits at the intersection of marketing and AI. You'll actively use and build AI-powered workflows and tools to improve targeting, speed, and campaign output. Not as an experiment — as part of how the work gets done.You'll report to the Marketing Director and work closely with Sales, Creative, and Content.What You'll OwnPipeline contribution from marketing campaignsFull-funnel performance from first touch through opportunity creationMulti-channel demand generation programs across paid, email, content, and eventsAI tools and agent-based workflows that improve campaign performance and speedLead generation and nurturing programs in HubSpot — workflows, segmentation, routingConversion rate optimization across the funnel — visitor, lead, MQL, SAL, opportunityA/B testing across campaigns, landing pages, and emailsPaid media (Google, Meta, etc) as part of a broader pipeline strategyCampaign reporting focused on pipeline, not activitySales alignment on lead quality, follow-up, and SAL conversionWhat We're Looking ForRequired:4+ years in demand generation, performance marketing, or a closely related roleA track record of owning pipeline targets — not just running campaignsHands-on experience with Google Ads and Meta AdsProficiency in HubSpot — workflows, segmentation, reportingStrong grasp of full-funnel metrics: MQL, SAL, opportunity creation, pipeline contributionExperience translating funnel data into campaign decisionsHas built or actively uses AI tools or automations in a marketing contextComfortable working directly with Sales, Creative, and LeadershipStrong written communicationNice to have:Experience in B2B SaaS or healthcare technologyFamiliarity with senior living, long-term care, or similar regulated marketsExperience with intent data, ABM platforms, or advanced HubSpot configurations