VP Marketing Field Enablement

The VP of Marketing Field Enablement will lead a team in developing, executing, and optimizing strategic initiatives that empower Wealth Management field leadership and financial advisors with the tools, resources, and education needed to grow their businesses. This role serves as the critical bridge between marketing and the field, setting the strategy and direction for field enablement while acting as the voice of advisors to ensure marketing deliverables meet their evolving needs. The ideal candidate brings deep expertise in leveraging marketing as a growth accelerator for advisor practices and excels at cross-functional partnership.Key Responsibilities And DutiesStrategic Leadership & Field PartnershipSet the strategic direction for field enablement initiatives that support advisors and field leadership in acquiring, developing, and retaining clients (includes collateral, events, local marketing etc.)Establish and maintain strong collaborative relationships with field leadership, sales organization, and business partners to ensure alignment with field goals and prioritiesPartner across the wealth marketing team to integrate field insights into campaign development, ensuring marketing strategies address real advisor needsServe as the feedback loop for the field, gathering intelligence on the collateral, tools, and resources advisors need to succeed and translating these insights into actionable marketing initiativesStay informed of business initiatives through ongoing partnership with sales enablement, communications, field coaching, training, and education teamsOversee the creation and maintenance of sales collateral based on field needs and feedback, ensuring materials are current, compliant, and effectively support advisor conversations with clients and prospects; align story delivery with B2B marketing initiatives and work collaboratively to incorporate messaging into field-facing materialsGo-To-Market Execution & Operational ExcellenceOrganize team for effective execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, and managing compliance and legal review processesFacilitate seamless hand-offs between teams for execution of campaigns, events, and sponsorships in partnership with functional marketing team membersProvide tactical and customized marketing support aligned with the client marketing support model, working closely with functional areas of marketingUnderstand and track departmental measurements and KPIs based on overall business goals, ensuring the team delivers measurable impactClient Event & Hospitality Strategy and ExecutionDevelop a robust event & hospitality strategy to engage prospects and client on various Wealth and lifestyle topics with objective of conversion, retention, engagementWork with Product and Content teams to enhance and scale the variety of content for events to increase engagementWork with Analytics team to collect data on events and hospitality and develop robust ROI model as well as predictive model for invitationsLead team to execute on event and hospitality programTeam Leadership & DevelopmentLead, manage, and develop a team of five professionals, providing clear direction, regular feedback, and career development opportunitiesFoster a culture of creativity, innovation, accountability, and continuous improvementChampion diversity, equity, and inclusion in team composition and collaborative effortsBuild team capabilities in advisor engagement, marketing strategy, and cross-functional partnershipEducational RequirementsUniversity (Degree) PreferredWork Experience8+ Years Required; 10+ Years PreferredPhysical RequirementsPhysical Requirements: Sedentary WorkCareer Level10PLRequired Experience:8 + years of marketing experienceExperience working with Wealth Management AdvisorsPreferred Experience:Bachelor's degree in Marketing, Business, or related field7-10 years of experience in field enablement, sales enablement, and/or marketing rolesProven track record of supporting field organizations through effective marketing strategies and toolsDeep understanding of financial advisors, the sales process, and how marketing fuels advisor growth and practice developmentStrong analytical skills with ability to translate data into actionable insights and strategic recommendationsExceptional project management skills with demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environmentOutstanding communication and presentation skills, with ability to influence and inspire stakeholders at all levelsExperience managing and developing teamsExperience in financial services, insurance, or highly regulated industriesFamiliarity with advisor practice management and client relationship strategiesExperience with marketing technology platforms, CRM systems, and enablement tools LI-CS1Related SkillsAudience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship ManagementAnticipated Posting End Date:2026-05-16Base Pay Range: $170,000/yr - $235,000/yrActual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)._____________________________________________________________________________________________________Company OverviewEvery worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.Our Culture of ImpactAt TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.Benefits And Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.Equal Opportunity We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If You Are a U.S. Applicant And Desire a Reasonable Accommodation To Complete a Job Application Please Use One Of The Below Options To Contact Our Accessibility Support Team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgDrug and Smoking PolicyTIAA maintains a drug-free and smoke/free workplace.Privacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.For Applicants of TIAA Global Capabilities, click here.For Applicants of Nuveen residing in Europe and APAC, please click here.,Preferred Experience:Bachelor's degree in Marketing, Business, or related field7-10 years of experience in field enablement, sales enablement, and/or marketing rolesProven track record of supporting field organizations through effective marketing strategies and toolsDeep understanding of financial advisors, the sales process, and how marketing fuels advisor growth and practice developmentStrong analytical skills with ability to translate data into actionable insights and strategic recommendationsExceptional project management skills with demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environmentOutstanding communication and presentation skills, with ability to influence and inspire stakeholders at all levelsExperience managing and developing teamsExperience in financial services, insurance, or highly regulated industriesFamiliarity with advisor practice management and client relationship strategiesExperience with marketing technology platforms, CRM systems, and enablement tools LI-CS1