Growth Marketing Director

Growth Marketing DirectorTitle: Growth Marketing DirectorReports to: PresidentDetails: Part-Time (approx. 25 hrs/wk) with potential to grow, Salary, CTO & Sick Time, Simple IRA with matchAbout Urban Moonshine:Urban Moonshine is an independently owned, organic herbal products company founded in 2008. We are based in Vermont, with national brick-and-mortar and e-commerce distribution. UM is a women-run business that has a deep passion for herbal medicine, health, and sustainability. We value a healthy work-life balance and innovation, and we are an impact-focused business.  Position Summary:Urban Moonshine is seeking a highly analytical and hands-on Growth Marketing Director to lead and scale our digital growth efforts across ecommerce channels. This role will own the DTC channel end-to-end, driving strategy, execution, and performance across acquisition, retention, and revenue optimization. This is a part-time position to start with potential to quickly evolve into a full-time role with demonstrated ability & results. This role is responsible for driving efficient, measurable growth through thoughtful testing, data analysis, and performance marketing execution across all digital channels, with a strong focus on balancing growth with sustainable profitability. This is a critical role owning and optimizing the marketing funnel, with an emphasis on channel performance, attribution, and unit economics.  The ideal candidate is a data-driven operator with experience in CPG wellness brands, fluent in marketing analytics, strategy, and experimentation. Candidates must be comfortable working both in the details and at a high level: building reports, analyzing cohorts, implementing tactics, and managing internal & external partners, while setting clear direction grounded in both performance and long-term brand integrity. The Growth Marketing Director will work closely with leadership, sales, and marketing teams to support cross-channel initiatives, manage channels to meet profitability goals, and set & execute growth objectives. Ideal candidates bring a collaborative, transparent approach to their work and value accountability, integrity, clear communication, and continuous improvement. This is a part-time position, with the potential to grow into a larger role alongside the organization. Primary Responsibilities:●      Collaborate with the leadership team to drive the company’s long and short-term revenue, growth, and profitability goals.●      Own the strategy, budget, and execution of digital marketing initiatives, and lead internal & external marketing teams by translating strategy into actionable plans.●      Develop, monitor, and report on marketing KPI’s across e-commerce channels to drive insights and continuous improvement.●      Scale & expand customer acquisition, lifecycle management, and retention initiatives, including developing new programs, implementing software tools, and iterating on tactics.●      Lead paid media strategy across channels to optimize creative, audience and spend allocation to meet and improve CAC, ROAS, and overall marketing efficiency targets for scalable growth.●      Optimize e-commerce experience & conversion rate optimization (CRO) by identifying and implementing improvements, A/B tests, landing pages, checkout, and other website updates in conjunction with web developers.●      Collaborate with the creative team from conception to execution, providing data-driven insights to test & refine high-performing creative assets.          ●      Manage outside paid media & web development partners to execute initiatives & meet goals.●      Analyze industry trends, staying abreast of new platforms, trends, and competitors to promote innovation, experimentation and maintain brand relevancy as a category leader. Key Qualifications:●      5+ Years of experience in a growth marketing role for a CPG company, with a strong preference for experience in supplements, wellness, or herbal products.●      Demonstrated experience in scaling DTC revenue.●      Strong financial and analytical acumen; proven P&L and budget management experience for a company targeting profitability and growth.●      Excellent understanding of the digital marketing landscape and customer acquisition & retention tools.●      Highly proficient in using software/technology, including Shopify ecosystem, Klaviyo, Google Suite/G4, paid media platforms (Meta, Google, TikTok), AI tools, and other marketing tools.●      Demonstrated ability to set goals and objectives, and collaborate with a cross-functional team to achieve results.●      Highly driven, emotionally intelligent, organized, strong communication skills, and able to thrive in an entrepreneurial work environment. To apply, please fill out an application on our website, including your resume & cover letter in PDF format. Position starts: May 2026, flexible start date.Deadline to apply: Open until filledLocation: Remote, preference given to candidates based in the Northeast. USA candidates only.Compensation: Salary up to $80,000/year (part-time), negotiable commensurate with experience. Not all candidates will be eligible for the highest salary range.Schedule: Part-time (~25 hrs/wk), flexible with regular weekday availability required Monday through Thursday. Limited travel required to VT for bi-annual staff retreats. Urban Moonshine is an Equal Opportunity Employer that values diversity of experience, background, and perspective to enrich our work. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Open to considering applicants with unique professional experience that may differ from the above qualifications but meet the demands of the position or are eager to learn.  For any issues or questions, please email jobs@urbanmoonshine.com.