Lifecycle & Campaign Marketing Manager

Job Description: Own campaign strategy across the prospect and customer lifecycle — seasonal programs, reengagement, upsell, and pipeline support Develop campaign concepts, write or direct copy, and build the creative from brief to send Design and maintain a structured testing agenda that produces documented learnings and drives real change Partner with PMM to translate messaging frameworks into lifecycle campaigns, and close the loop so campaigns inform strategy Work alongside the Lifecycle Marketing Manager to build a complementary, full-funnel lifecycle engine Requirements: 3–5 years in lifecycle, campaign, or growth marketing with direct ownership of conversion metrics Strong writer who can craft compelling email and in-app copy that's clear, on-brand, and built to convert Hands-on experience with HubSpot, Intercom, or a comparable MAP — you understand how lifecycle programs work end to end Built and run structured experiments with clear hypotheses and measurable outcomes Comfortable pulling performance data, reading it clearly, and making decisions from it Benefits: Comprehensive medical, dental, and vision coverage Generous paid parental leave Flexible PTO so you can recharge when you need it Local retirement or savings plans (e.g., 401(k) in the U.S.) Equity and ownership opportunities