Assistant Director of Lead Performance & Growth

Job Title Assistant Director of Lead Performance & Growth Department Admissions Reports To AVP of Admissions Employment Details Hours: Monday through Friday, 8:00 AM to 5:00 PM (extended hours when requested) FLSA Status: Exempt Location: Orange Beach, Alabama Job Summary Under the direction of the Associate Vice President of Admissions, the Assistant Director – Lead Performance & Growth owns the end‑to‑end lead funnel performance, laddering strategy, partnership with Marketing, CRM optimization, analytics alignment, and continuous growth optimization. Essential Job Tasks Own the lead funnel performance within the CRM and integrated systems, managing speed‑to‑lead, conversion optimization, segmentation, routing logic, and yield improvement. Lead laddering strategy and governance with cross‑functional departments to ensure consistent pipeline flow, prioritization logic, automation integrity, and student progression efficiency. Serve as the primary operational partner to Marketing for lead quality optimization, campaign performance, attribution, and ROI analysis. Partner with the HubSpot Administrator to ensure effective utilization, data integrity, scalability, and continuous improvement across the CRM and integrated systems. Translate analytics and forecasting insights into actionable optimization initiatives, experimentation, and continuous performance improvement. Establish KPI governance, dashboards, and reporting cadences to monitor funnel health, pipeline velocity, and conversion performance. Lead cross‑functional initiatives supporting automation maturity, AI enablement, and digital transformation across the admissions ecosystem. Develop leadership bench strength within lead performance and laddering teams through coaching, succession planning, and capability development. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Knowledge, Skills & Abilities Knowledge English Language – Understanding of structure, content, and grammar of the English language. Academic Processes – Knowledge of programmatic, institutional, and system‑wide policies and procedures. Admissions Process – Knowledge of admissions process, including recruitment, application processing, and applicant communication strategies for undergraduate and graduate recruitment. Computer – Knowledge of basic computer processes, including word processing, web browsing, and Microsoft Office (Excel). Mathematics – Knowledge of basic mathematics. Skills Critical Thinking – Ability to make educated decisions after obtaining necessary evidence and asking appropriate questions. Problem Solving – Ability to find solutions to difficult and complex issues. Interpersonal Skills – Communicates and interacts with people effectively while being aware of social perceptions. Time Management – Manages one’s own time to accomplish assigned tasks. Attention to Detail – Thoroughness and accuracy when accomplishing a task, ensuring all aspects are reviewed. Innovation – Ability to introduce new methods and ideas by making changes. Project Management – Ability to execute tasks using appropriate resources within the schedule. Abilities Written Comprehension – Ability to read and understand information presented in writing. Written Expression – Ability to communicate information clearly in writing. Oral Comprehension – Ability to listen to and understand spoken information. Oral Expression – Ability to communicate information clearly in speaking. Selective Attention – Ability to concentrate on a task over time without being distracted. Education & Experience Bachelor’s degree preferred. Three (3) to five (5) years’ experience in higher education, sales, marketing, call center, or related field. Minimum of three (3) years of supervisory experience, including hiring, evaluation, supervision, motivation, and training of professional staff. Equipment Used Office equipment such as computers, telephones, printers, faxes, and copy machines. Software including Microsoft Word, Excel, Outlook, Blackboard, and internal database software. Work Environment Primarily within a climate‑controlled, office setting. Work is mostly sedentary with frequent sitting, occasional walking and lifting, and frequent near‑vision use for reading and computer use. Noise level is generally moderate. Remote work, when permitted, requires a dedicated and secure workspace with reliable internet access sufficient to meet job requirements. Supervisory Responsibilities Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Pay Transparency Statement In accordance with applicable state and local pay transparency laws, applicants who reside in a jurisdiction with designated pay transparency requirements and for whom this position is available on a remote basis may be entitled to receive additional information regarding the compensation range and benefits associated with this role. Such information will be provided upon request, as required by law. Please contact CSU-Recruiting@columbiasouthern.edu . #J-18808-Ljbffr