YouTube Marketing Specialist

YouTube Marketing Specialist Schedule: Full-Time (40 Hours/Week)Location: Remote (LATAM Applicants only)Compensation: $1,300 USD/monthCompany OverviewOur client produces long-form digital content focused on analytical, educational, and political commentary. The team is building a high-performance YouTube content operation where packaging, positioning, and visual strategy play a major role in channel growth. This role is focused on improving YouTube performance through stronger thumbnails, metadata, and channel-level optimization.Position OverviewThe YouTube Marketing Specialist will own YouTube growth strategy through thumbnail design, title strategy, metadata optimization, CTR improvement, and channel performance analysis. This role is centered on understanding how YouTube rewards content and using that knowledge to improve click-through rate, watch-time signals, and overall channel growth. The ideal candidate has strong thumbnail instincts, deep YouTube platform knowledge, and the ability to make strategic decisions based on analytics rather than guesswork.Key ResponsibilitiesOwn YouTube metadata strategy, including titles, descriptions, and channel packaging decisionsDesign high-performing YouTube thumbnails aligned with each video’s topic, style, and audience expectationsImprove click-through performance through thumbnail psychology, title testing, and CTR-focused decision-makingAnalyze YouTube performance data and iterate based on watch-time, CTR, retention, and recommendation signalsConduct A/B testing for thumbnails, titles, and related packaging elements to improve results over timeDevelop and maintain consistent thumbnail style systems aligned with brand identitySupport channel growth by identifying performance patterns, optimization opportunities, and content packaging improvementsStay current on YouTube algorithm changes, platform behavior, and emerging best practicesHelp create or support simple brand-aligned graphic assets such as banners or related channel visuals when neededManage YouTube-related publishing and presentation strategy with strong attention to visual quality and performanceQualificationsRequired QualificationsStrong experience with YouTube growth strategy, including titles, thumbnails, descriptions, CTR optimization, and analyticsDeep knowledge of YouTube SEO, thumbnail psychology, recommendation signals, and watch-time performanceProven ability to improve channel performance through title and thumbnail strategyStrong thumbnail design skills with a portfolio or body of work that demonstrates strong visual judgmentExperience analyzing YouTube data and making performance decisions based on analyticsExperience with A/B testing and iterative optimizationStrong understanding of how social and content platforms reward engagement and viewer behaviorStrong visual sensibility and ability to create or direct branded assets aligned with channel identityStrong communication skills and the ability to explain why creative decisions are likely to performComfortable working with analytical or political content without sensationalizing itFluent in English (C1/C2 level)Preferred QualificationsExperience growing YouTube channels in news, education, political commentary, or similar analytical content categoriesExperience creating or maintaining branded thumbnail systems across a creator or media brandExperience with broader graphic design support such as YouTube banners or related visual assetsFamiliarity with Canva, Figma, or similar design toolsStrong understanding of emerging platform trends and audience behavior patternsDemonstrated experience growing at least one account or channel to a meaningful audienceWork Environment & CompensationSchedule: Full-Time (40 Hours/Week)Location: Remote (LATAM Applicants only)Compensation: $1,300 USD/monthWe look forward to reviewing your application. Candidates with strong YouTube growth instincts, proven thumbnail strategy experience, and a data-driven approach to channel performance are encouraged to apply.