Senior Manager, Social Media

Job Summary:The Senior Manager, Social Media is both a strategic and creative leader responsible for shaping the brand’s social presence, with a strong emphasis on community seeding, community engagement, and performance-driven content strategy.Ensuring social efforts are insight-led, community-focused, and culturally resonant, this role will manage and motivate two direct reports, our Community Management Coordinator and Content Coordinator. Responsibilities:Social Strategy & Execution Support the development of the social content strategy, aligning with brand goals, campaigns, and platform best practicesRefine the brand’s social voice and tone, writing and editing social copy, including captions, responses, and reactive contentAnalyze content, community, and seeding performance to identify what’s working and why, aligning with brand growth objectives Foster a team environment that is motivating, collaborative, and solutions-orientedSocial Media Analytics & Performance TrackingRefine and track key performance metrics, developing regular reporting frameworks that provide clear, actionable insightsUtilize performance data to inform content strategy, creator selection, and posting approachesTranslate complex data into clear narratives and recommendations for brand stakeholdersIdentify trends and opportunities across platforms to guide test-and-learn initiativesCore Mailer Strategy & ExecutionDevelop the overarching creator seeding strategy, aligning mailers to brand priorities, product launches, and cultural momentsPartner cross-functionally to ensure alignment on messaging, timing, and product focusTrack and evaluate earned content and impact, using insights to refine future seeding strategiesContinuously evolve the seeding approach to maximize organic visibility, engagement, and brand affinityCommunity Management Strategy, Insights, and Interactions Oversee day-to-day community interactions, including comments, DMs, and reactive engagement momentsTranslate community conversations into actionable insights, identifying trends, sentiment shifts, and opportunitiesPartner cross-functionally to maintain consistent tone of voice, response frameworks, and escalation protocolsFoster a proactive approach to community building, identifying opportunities for deeper engagement and loyaltyRequirements:Bachelor’s degree in marketing or related field preferred.6-8+ years of experience in social media or digital marketing, with proven success developing and executing content and community strategiesStrong understanding of social platforms, trends, and best practices, with excellent copywriting and brand voice skillsExperience using analytics and performance data to inform strategy and drive growthDemonstrated ability to lead, manage, and develop team members in a collaborative environmentExperience with community management and creator/influencer seeding strategies, including tracking impact and optimizing performanceCompany Summary:eos Products is an iconic beauty brand founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives. From our iconic lip balm to our cult-favorite body lotion, eos products create delight where there was once utility, happiness where there was only function.Equal Opportunity Employer:eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.FLSA Status:FLSA exempt.