Senior Paid Social Media Buyer - Lead Generation

About the Role We're looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms .You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services .This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.What You'll Do Plan, launch, and optimize paid social campaigns across: Meta (Facebook/Instagram)TikTok AdsOther emerging social platformsScale campaigns from testing to high 6-figure / 7-figure monthly spendMaintain and improve CPL targets while increasing lead volumeBuild and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)Analyze performance data daily and make rapid optimization decisionsCollaborate closely with creative strategists/designers to: Develop new ad anglesTest creatives at scaleIdentify and scale winning adsManage audience strategy, budget allocation, and campaign structureContinuously test and optimize: Creatives, hooks, offersAudiences and targetingLanding pages and funnelsImplement and manage tracking systems: Pixels, Conversion API (CAPI)Offline conversion trackingCRM integrationsWhat We're Looking For 5+ years experience in paid social media buying (direct response focus)Proven track record scaling campaigns to $500K–$1M+ monthly spendDeep expertise in: Meta Ads (required)TikTok Ads (strongly preferred)Experience in one or more of: MortgageSolarInsuranceHome servicesStrong understanding of: CPL optimizationFunnel metrics (CTR, CVR, CPA, LTV)Creative testing frameworksAbility to work closely with creative teams and guide creative direction based on performanceExperience with lead generation funnels + CRM systemsStrong analytical mindset and fast decision-making abilityWhat Success Looks Like You can consistently scale paid social campaigns profitablyYou hit or beat target CPLs while increasing volumeYou identify and scale winning creatives quicklyYou bring structure and predictability to lead generationCompensation Competitive base + performance-based bonuses tied to: Lead volumeCPL targetsCampaign profitabilityComprehensive healthcare coverage - Medical, Dental and VisionPaid vacationPaid sick and mental health daysTuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limitsGrowth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raisesPowered by JazzHR