Go To Market Manager

Job Description The Go-To-Market (GTM) team is responsible for planning, coordinating, and executing the strategies thatintroduce new products, features, and services to our clients. This team works cross-functionally acrossProduct, Marketing, Sales, Customer Success, and Operations to ensure launches are well-timed, clearlycommunicated, and positioned for adoption and revenue impact.The GTM team partners with other teams to define target audiences, develop messaging and positioning,equip customer-facing teams with the tools and training they need, and monitors performance to refineand optimize future launches. Their goal is to create a seamless, repeatable process that acceleratesproduct adoption, strengthens customer engagement, and drives predictable revenue growth.The Go-to-Market Manager is responsible for developing, coordinating, and executing cross-functionalstrategies that bring new products, features, and services to market. This role acts as the connective tissuebetween Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well planned, clearly communicated, and successfully adopted by customers and internal teams.Essential Duties and Responsibilities• Lead the planning and execution of go-to-market strategies for new products, enhancements,and strategic initiatives• Partner closely with Product to understand roadmap priorities, value propositions, and targetcustomer segments• Partner in the development of positioning, messaging, and launching materials that clearlyarticulate product value• Drive sales and customer Success by assisting adoption team with training, playbooks,competitive insights, and objection-handling resources• Coordinate cross-functional launch plans, timelines, and deliverables to ensure alignment andaccountability Created by: A. Ray & A. Boruk May 1, 2026 Version: 1• Develop and analyze market trends, customer feedback, and competitive intelligence to informGTM strategy• Track launch performance, adoption metrics, and revenue impact, and recommendoptimizations - Lead pricing, packaging, and segmentation strategies in partnership withProduct and Revenue teams for leadership approval• Ensure consistent communication across internal teams before, during, and after launches• Occasional domestic travel will be required to attend team onsite meetings, client visits,customer events, industry conferences, and training sessions. This may include air travel,ground transportation (including cars, taxis, or rideshare services), and in some cases potentialpublic transportation.Marginal Functions• Build, maintain and promote relationships with team members, peers across disciplines, andall other company team members ensuring effective coordination of communications andservices affecting clients.• Attend webinars and/or trainings to stay up to date on best practices related to the companyand department.• Complete projects and other duties as assigned by supervisor.Knowledge, Skills, and Abilities• Experience in go-to-market strategy, product marketing, sales enablement, or related roles• Strong cross-functional collaboration skills and the ability to influence without authority• Excellent communication skills, both written and verbal• Ability to translate complex product capabilities into clear, compelling value propositions• Strong analytical mindset with comfort interpreting data to guide decisions• Proven ability to consistently meet and exceed assigned objectives.• Proven ability to create, execute, and manage sales and marketing programs to generaterevenue.• Strong balance of technical, analytical, and interpersonal skills• Strategic thinker with the ability to analyze trends and make informed decisions• Ability to operate in a dynamic, growth-oriented environment with a desire to assist indeveloping strategies and processes.Required Education & Experience Created by: A. Ray & A. Boruk May 1, 2026 Version: 1• Experience in HR tech in a GTM role is preferred• Experience in SaaS, HR tech, or B2B technology environments is a plus• Experience with Professional Employer Organizations and/or Payroll Service Bureaus stronglypreferred• Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint)and demonstrated ability to learn other applications as needed.Required Licenses and/or Certifications• This role requires a valid, non-restrictive driver's license as it involves occasional travel to clientsites and company locations. #VensureEmployerSolutions#LI-PROMOTED#LI-OnsiteWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.