Founding Growth Marketer

Founding Growth MarketerLocation: Bay Area or St. John's, NLReports to: CEOCompany: Ground Control Software IncAbout GroundControlGroundControl provides AI infrastructure and applied AI solutions for advanced manufacturing. Our customers use our platform to complete workflows like AS9102 First Article Inspection Reports up to 10x faster.We serve contract manufacturers and OEMs in aerospace and other advanced, regulated manufacturing.The RoleWe're hiring our first marketing operator. We're seeing meaningful inbound interest that our sales team is leveraging, there is signal, but today, inbound is inconsistent and unsystematized. We believe there's an opportunity to turn early traction into a repeatable inbound engine.This is not a brand-only role. This is not a pure strategist role. This is a build-the-engine role.You will work directly with the founding and sales team to generate qualified pipeline through:Content marketingWebinarsTrade showsSales collateralWebsite optimizationTargeted campaignsYour ideasYou'll be hands-on across everything. If you love turning technical products into pipeline, this role is for you.What You'll Own1. Pipeline GenerationBuild and execute lead gen campaignsPartner with AEs on target account campaignsOwn webinar strategy and executionBuild nurture sequencesCreate downloadable content (case studies, guides, whitepapers)Track MQL → SQL → pipeline conversionGoal: Consistent monthly pipeline contribution.2. Content EngineWrite and publish:Case studiesTechnical blog postsIndustry insightsAI in manufacturing contentRepurpose into LinkedIn, email, and sales assetsHelp the founder show up consistently onlineGoal: 1–2 meaningful pieces of content per week.3. Trade Shows & EventsIdentify the right eventsPlan pre-event outreach campaignsEquip sales with messaging and materialsCapture and convert leads post-eventGoal: Events generate measurable pipeline, not just brand impressions.4. Sales EnablementBuild collateral:One-pagersROI calculatorsCase studiesPitch decksRefine messaging for:Contract manufacturersOEMsDifferent industriesGoal: Help AEs close faster.5. Website & ConversionImprove messaging clarityIncrease demo conversion ratesLaunch landing pages for campaignsOwn marketing stackGoal: Website becomes a conversion asset.What Success Looks Like (First 6-12 Months)Inbound becomes a meaningful % of pipelineClear understanding of what messaging drives OEM vs contract manufacturer interestRepeatable campaigns built around proven signalsContent that consistently attracts the right ICPWho You Are2–6 years in B2B marketingExperience in:Industrial / manufacturing / aerospaceOR technical B2B (AI, data, dev tools, infra)Strong writer who can simplify technical ideasLeveraging of AI tools, leaning into new work paradigmsHighly execution-orientedStrong design judgement - good visual taste with clear presentationBonus:Experience marketing into regulated industriesExperience supporting enterprise salesStartup experience (This Role Is NOTPure brand marketingA large team management jobA "big budget" corporate roleYou'll be building from scratch.CompensationBase + performance bonus tied to pipeline contributionEquity#J-18808-Ljbffr