Media Planner

We are looking for a Media Planner to support digital campaign strategy and execution for a long-term contract opportunity in Chicago, Illinois. This role focuses on building thoughtful media recommendations, translating campaign goals into effective plans, and partnering with internal teams to keep delivery aligned with performance objectives. The ideal candidate brings hands-on digital media planning experience, strong analytical judgment, and familiarity with industry platforms and audience measurement tools.Responsibilities:• Develop digital media strategies and convert campaign objectives into well-structured, data-informed media plans.• Evaluate target audiences, channel mix, timing, and budget allocation to recommend effective media approaches.• Use campaign insights and performance data to refine planning decisions and strengthen ongoing media recommendations.• Collaborate with cross-functional stakeholders to align media execution with client goals, timelines, and reporting needs.• Prepare planning documentation, communicate rationale behind media selections, and present recommendations clearly to partners.• Leverage tools such as Comscore and DoubleClick for Publishers to support planning, trafficking coordination, and campaign analysis.• Monitor digital campaign activity and identify opportunities to improve reach, efficiency, and overall performance.• Proven experience in digital media planning within a client, agency, or marketing environment.• Strong ability to create media plans that align audience strategy, budget considerations, and campaign objectives.• Working knowledge of digital media channels, formats, and measurement approaches.• Experience using Comscore for audience or media analysis.• Familiarity with DoubleClick for Publishers (DFP) and related ad operations workflows.• Comfort interpreting campaign results and using data to inform recommendations.• Strong communication and organizational skills with the ability to manage multiple priorities effectively.Innovation starts with people.®Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.