Marketing Director

ROLE SUMMARYLandscape Workshop, a rapidly growing, dynamic company backed by Ares Management, is seeking a Director of Marketing to build and operate a high-performance, ROI-driven marketing engine. This role is accountable for generating qualified leads, accelerating conversion, and enabling the business development team to drive revenue growth.The Director of Marketing will prioritize investments based on measurable return, ensure seamless lead flow into the sales organization, and support key growth initiatives including M&A integration and recruiting.This position reports directly to the Chief Commercial Officer and oversees digital marketing, SEO, and paid channel execution and will have a direct report focused on AI/search engine optimization and digital ads. KEY RESPONSIBILITIES1. Drive Lead Generation (Highest ROI Focus)Own and optimize lead generation strategy across highest-return digital channels (Generative Engine Optimization (AI), SEO, paid search, industry platforms)Allocate marketing spend based on performance, cost per lead, and ROIManage and continuously improve website, SEO, and digital campaigns to maximize inbound demand – blogs, social mediaTrack and report on lead performance metrics, adjusting strategy in real time2. Enable Lead Conversion and Follow-UpEnsure timely and accurate lead routing to the business development teamEstablish and monitor lead management processes (speed-to-lead, responsiveness, conversion tracking)Partner with sales leadership to improve funnel conversion rates3. Equip the BDM Team to Close BusinessDeliver high-quality sales enablement materials (presentations, proposals, flyers, collateral)Maintain ready-to-deploy marketing assets (business cards, swag, promotional inventory)Support events, trade shows, and field marketing efforts to generate and advance pipelineMaintain memberships in specified trade organizations4. Support Growth Through M&A IntegrationPartner with M&A team to align ads, website, and messaging for acquired businessesIntegrate acquisitions into Landscape Workshop’s marketing infrastructure and demand generation channelsSupport rapid onboarding of new markets and brands5. Support Recruiting and Talent PipelineDevelop and deploy recruiting marketing campaigns and collateralAlign employer branding with hiring needs to support field and corporate recruitingLeverage marketing channels to support candidate pipeline generation6. Provide Business Support (Operational Marketing)Deliver high-quality internal and operational collateral across departmentsManage internal and customer communications (newsletter, surveys, NPS)Coordinate vendors, freelancers, and project execution to meet timelines and quality standards7. Maintain Brand Presence Manage social media, blog, and content marketing effortsEnsure consistent brand voice and positioningAct as a brand ambassador for Landscape WorkshopEXPERIENCE AND CAPABILITIES4+ years of B2B marketing experience with a strong focus on digital marketing and lead generationProven expertise in SEO, paid channels, and website optimization and curiosity and initial experience with Generative Engine Optimization (AI)Experience supporting sales teams with collateral and eventsStrong analytical mindset with ability to measure performance, optimize investments and manage a budgetAbility to operate in a fast-growing, high-accountability environment – hands-on and with a growth mindsetSoftware and Online Tool RequirementsGoogle Analytics, Social AnalyticsGraphic Design programs (PhotoShop, InDesign, etc.) or online tools (Canva) experienceExcel and other Microsoft Office programsEducation RequirementsBachelor’s degree in marketing, communications or related degreeAlternatively, will also consider bachelor’s degree and direct marketing experience