Marketing Specialist

Burr & Forman, an Am Law 200 firm with over 350 attorneys, seeks qualified candidates for their Marketing Specialist position in the Orlando, FL office. The position reports to the firm’s Director of Marketing. OVERVIEW The Marketing Specialist will work to enhance the firm’s visibility and ensure a consistent brand experience across Burr’s footprint. This position will manage all reputational initiatives and identify potential areas for brand building. KEY CONTRIBUTIONS Collaborate with internal and external partners to develop content (including press releases, videos, podcasts, etc.) that promotes our attorneys and enhances awareness of the firm’s work. Partner with brand agency to maintain and evolve suite of branded templates. Utilize templates to create both digital and print collateral and advertisements. Execute Burr’s legal directory strategy, including development of submissions, referee coordination, deadline management, communications planning, and ROI assessment. Coordinate award submissions and surveys to elevate our firm’s position in individual markets. Partner with Marketing Assistant to manage promotional item assortment, fulfill special sourcing requests, and ensure the firm’s online store is well maintained. Perform other duties as assigned. THE ESSENTIALS Bachelor’s Degree in marketing or communications preferred. Work experience in lieu of a degree will be considered. 5+ years of applicable marketing or agency experience. Prior law firm marketing experience or professional services industry experience preferred. Ability to write clear and compelling content appropriate for both print and digital platforms; experience writing for professional services or B2B audience preferred. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Ability to manage multiple projects, balance competing priorities, and work efficiently under the pressure of meeting multiple deadlines with frequent interruptions. Familiar with podcast or video production process, including recording and editing. Experience with project management and email marketing platforms preferred. Strong positive and energetic attitude, enthusiastic, approachable, and flexible. EOE/M/F/Vet/Disabled Burr & Forman is an equal opportunity employer and is committed to recruiting, hiring, developing, and promoting lawyers and staff without regard to age, race, color, religion, sex, national origin, military and protected veteran status, sexual orientation, gender identity or expression, transgender status, sex stereotyping, or disability. Please view Equal Employment Opportunity, E-Verify, and other related posters at www.burr.com/careers/working-at-burr. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)