Vice President, Product Marketing

We're AmagiWe are a next-generation media technology company providing cloud broadcast and targeted advertising solutions to broadcast and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi is in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, and Singapore, with broadcast operations in New Delhi and an innovation center in Bangalore.Summary:The VP Product Marketing is responsible for product commercialization efforts and go to market forAmagi's Broadcast, Streaming and Monetization product portfolio to ensure the successful launch ofnew products and competitive positioning of existing Amagi products globally. You will collaboratewith cross-functional teams including, but not limited to Sales, Business Development, BusinessOperations, Product, Customer Success, and Marketing teams, to drive commercial success throughcustomer-centric messaging, data-driven analysis, marketplace intelligence, and creative problem-Solving.Core Responsibilities:Identify target customer profiles across broadcast, streaming, and monetization verticals, defining products' unique value propositions for each segmentSolidify overall positioning and lead all promotions and communication efforts across Amagi's product portfolioPartner with product management and engineering teams to develop and publish roadmaps, features, release documentation, end-user help articles, deployment notifications, third-party integration reference sheets, technical considerations, and mid/end funnel content for all product linesDevelop a deep understanding of Amagi's products, customer use cases, competitive solutions, and the industry landscape across broadcast, streaming, and ad tech sectorsResearch and define Amagi buyer and user personas for each vertical, their specific needs, pain points, and goals that we can help addressDevelop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing teams, tailored to each product line and verticalCraft and develop compelling audience-specific messages and tools (product videos, presentations, datasheets, case studies, demos, blogs, whitepapers, etc.) that effectively communicate the value of Amagi's solutions across all verticalsOrchestrate marketing execution across campaigns & social teams, ensuring consistent messaging across broadcast, streaming, and monetization productsResearch and support pricing decisions to meet market demands and needs for each product line and verticalPrepare training materials needed to enable sales teams, channel partners, and sales engineering teams to successfully communicate Amagi's value proposition and deliver Amagi's services to customers across all verticalsProvide sales enablement tools like total cost of ownership (TCO) or return on investment (ROI) calculators specific to broadcast, streaming, and monetization solutionsKeep up with the pulse of industry trends in broadcast technology, OTT/CTV streaming, SSAI, and global video advertising, discovering what's new, what competitors are doing, and which innovations are coming next in each sectorProduct Marketing Framework Responsibilities:Develop and implement a comprehensive product marketing framework that can be applied consistently across all of Amagi's product lines in broadcast, streaming, and monetization verticalsCreate a standardized product launch playbook that outlines the step-by-step process for bringing new products or features to market, ensuring consistency and efficiency across all launchesEstablish a robust competitive intelligence framework, including regular market analysis, competitor monitoring, and industry trend tracking, to inform product positioning and marketing strategiesDesign and implement a customer segmentation framework that allows for targeted marketing efforts across different industries, company sizes, and use casesDevelop a unified messaging framework that ensures consistency in how Amagi's value proposition is communicated across all products and customer touchpointsCreate a content strategy framework that outlines the types of content to be produced for each stage of the customer journey, from awareness to consideration to decisionEstablish a pricing and packaging framework that allows for flexible yet consistent pricing strategies across Amagi's product portfolioImplement a win/loss analysis framework to systematically gather and analyze feedback from both won and lost deals, using insights to refine product marketing strategiesDevelop a customer feedback loop framework that integrates input from customers, sales teams, and customer success teams into the product marketing processCreate a sales enablement framework that outlines the tools, training, and resources needed to support the sales team across all product linesEstablish a metrics and KPI framework for product marketing initiatives, ensuring that all activities can be measured and optimized for maximum impactDevelop a partner marketing framework to effectively collaborate with technology partners, resellers, and other strategic allies in promoting Amagi's solutionsCreate a thought leadership framework that positions Amagi and its executives as industry experts across broadcast, streaming, and ad tech sectorsImplement a product marketing maturity model that allows for ongoing assessment and improvement of product marketing capabilities across the organizationEstablish a framework for conducting and leveraging market research to inform product development, positioning, and go-to-market strategiesDevelop a customer advocacy framework to identify, nurture, and leverage customer champions for case studies, testimonials, and referralsImplement a framework for aligning product marketing efforts with broader company initiatives and strategic goalsPeople Management and Development Responsibilities:Lead and mentor a team of product marketing managers, fostering their professional growth and ensuring high performance across broadcast, streaming, and monetization verticalsDevelop and implement a strategic hiring plan to build a diverse and talented product marketing team that can support Amagi's growth across all product linesEstablish clear goals, key performance indicators (KPIs), and career development paths for team members, aligning individual objectives with overall company goalsConduct regular performance reviews and provide constructive feedback to team members, identifying areas for improvement and recognizing exceptional workFoster a culture of innovation, collaboration, and continuous learning within the product marketing team, encouraging knowledge sharing and cross-functional teamworkIdentify and facilitate relevant training and development opportunities for team members to enhance their skills in areas such as market analysis, content creation, presentation skills, and industry-specific knowledgeCollaborate with HR to develop and implement retention strategies for key talent within the product marketing teamManage team workload and resource allocation effectively, ensuring balanced distribution of tasks and projects across team membersLead by example in demonstrating Amagi's values and fostering a positive work environment that promotes creativity, accountability, and excellenceFacilitate regular team meetings and brainstorming sessions to encourage idea sharing, problem-solving, and strategic thinking across all product verticalsDevelop and maintain strong relationships with other department heads to ensure effective cross-functional collaboration and alignment of marketing efforts with overall business objectivesImplement and oversee a mentorship program within the product marketing team to support junior team members' growth and developmentStay informed about best practices in people management and leadership, continuously improving your management skills to better support and develop your teamRequirementsYou will excel at this role, if you have:The ability to keep up with the pulse of industry trends and be able to discover what's new, what competitors are doing, and which innovations are coming next15+ years of experience in B2B/SaaS Product Marketing, Marketing and/or Technical MarketingEntrepreneurial mindset and the ability to work independently with minimum directionsStrong relationship building and communication skillsAbility to thrive in a collaborative, dynamic and fast-paced work environment with demonstrated attention to detail and accuracyGreat team player with demonstrated ability to work with multiple internal and external stakeholders BenefitsWe offer a competitive compensation package that includes an annual base salary and performance pay, as well as a comprehensive total rewards package.Health/Medical, Dental, and Vision coverage401(k) Retirement with matching program up to 4%Paid Time Off - 4 weeks of vacation in addition to 12 Holidays and Personal Leave timePaid Parental Leave for both primary and secondary caregiversPaid "Pawternity" Leave for primary caregivers when a new pet has joined the family or fallen illFlexible Spending Accounts (FSA)Life, AD&D, and Disability InsuranceEmployee Assistance Program (EAP)Sabbatical option after five years of service - up to 3 monthsAmagi is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Amagi will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.