Director of Brand Strategy & Growth

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.We’re filling this role for a client, A clinical-stage neuroscience company advancing precision brain health by using EEG-derived biomarkers to personalize transcranial magnetic stimulation therapy for mental healthcare.Role OverviewHiring for a strategic and hands-on Director of Brand Strategy and Growth to lead integrated marketing initiatives across brand awareness, commercialization, customer engagement, and growth.This role will support post-FDA commercialization efforts and oversee marketing strategy across both B2B (clinic licensing/enterprise) and B2C (patient awareness) audiences.The ideal candidate combines healthcare marketing expertise, growth-oriented execution, strong storytelling, and analytical rigor within a regulated environment.Key ResponsibilitiesBrand, Media & AdvocacyDrive earned media, thought leadership, influencer, and advocacy initiativesBuild relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs)Develop campaigns across podcasts, webinars, conferences, social media, and digital platformsAmplify visibility while maintaining scientific credibility and regulatory complianceCommercialization & GrowthLead marketing initiatives supporting commercialization and post-FDA growth strategyDevelop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licenseesSupport clinic activation, patient acquisition, and enterprise growth initiativesPartner with executive leadership on company narrative, positioning, and category leadershipAnalytics & OperationsTrack and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROIBuild dashboards and reporting frameworks to measure campaign effectivenessPartner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive LeadershipManage agencies, vendors, and external marketing partners as neededLifecycle Marketing & CRMLead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategiesDevelop automated campaigns across email, social, and digital channelsUtilize behavioral data and analytics to improve engagement, retention, and conversionCompliance & RegulatoryEnsure marketing communications align with FDA, HIPAA, and healthcare marketing standardsSupport compliant promotion of FDA-cleared indications and approved claimsCollaborate on medical, legal, and regulatory (MLR) review processesQualifications8+ years of experience in growth, lifecycle, integrated, or commercial marketingExperience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferredProven success supporting commercialization or go-to-market launchesExperience marketing to healthcare providers, enterprise healthcare organizations, and/or consumersStrong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)Strong analytical and performance marketing capabilitiesExceptional communication, storytelling, and brand positioning skillsFamiliarity with FDA promotional considerations and regulated healthcare communications strongly preferredEntrepreneurial mindset with strong operational execution skills