Paid Social Traffic Account Manager (contract)

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:Our community is based on connection and belonging. Our creativity allows us to imagine new possibilities for people. Our responsibility is to all of our stakeholders. It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company. Paid Social Traffic Account ManagerWe are looking for a highly analytical, strategically-minded, and execution-focused Paid Social Traffic Manager to own the day-to-day management, scaling, and optimization of paid social campaigns. This role goes beyond platform execution; it requires someone who can anticipate what's coming, mobilize the right internal and external partners at the right time, and drive efficient campaign management from Production to Launch. You're equal parts account manager, operator, and relationship manager. Ads are trafficked by our agency partner, but this role owns the handoff — connecting our in-house creative team with the agency to ensure assets are on spec, timelines are met, and nothing gets lost between production and launch.Key Responsibilities:Campaign Management & OptimizationOwn the full client-facing workflow for paid social — from intake and briefing through trafficking, reporting, and optimization — ensuring nothing falls through the cracks between teamsMaintain and manage campaign timelines, trafficking checklists, and launch trackers to keep the creative, ad ops, and strategy teams accountable to deadlinesLaunch, manage, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedInOwn daily campaign operations including budget allocation, bid adjustments, and pacingMonitor performance metrics and proactively identify optimization opportunities before they become problemsExecute structured A/B tests across creatives, audiences, placements, and bidding strategiesManage and refine audience targeting, including prospecting, retargeting, and lookalike audiencesEnsure proper tracking setup (pixels, events, UTMs) and troubleshoot discrepanciesStay ahead of platform changes, algorithm updates, and emerging trends — and brief the team before they're caught off guardPartner & Stakeholder ManagementServe as the day-to-day point of contact for internal teams (creative, analytics, product) and external partners (platform reps, vendors, agencies), keeping all parties aligned and accountableProactively manage up and across — flagging risks, surfacing opportunities, and making clear recommendations rather than waiting to be askedDrive kickoffs and working sessions with internal and agency teams, arriving with a clear path to launch and leaving with documented next stepsAnticipate bottlenecks — creative delays, approval cycles, trafficking timelines — and course-correct before they impact campaign performanceReporting & Strategic PlanningMaintain campaign documentation and specs that keep all partners working from the same playbookContribute to forward-looking media plans and testing roadmaps, connecting tactical execution to broader business goalsQualifications3–6 years of hands-on experience managing paid social campaigns, ideally with time spent at a digital advertising agency or in an agency-side account management roleStrong experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager, etc.)Proven ability to scale campaigns while hitting efficiency targets — and to explain why they're working to a room full of stakeholdersComfortable managing large budgets, high campaign volume, and competing priorities across multiple workstreamsStrong analytical skills with proficiency in Airtable, Excel or Google Sheets; comfortable presenting findings to mixed audiencesExperience with tracking tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.)Demonstrated ability to manage partner and vendor relationships, hold teams accountable to timelines, and keep projects moving without being the bottleneckDetail-oriented and highly organized, with strong written and verbal communication skillsPreferred SkillsExperience in direct response marketing, lead generation, or eCommerceFamiliarity with creative testing frameworks and performance creative strategy — and the ability to brief and inspire creative teams from a data-led perspectiveUnderstanding of conversion rate optimization (CRO) and landing page performanceExperience with attribution tools or multi-touch attribution modelsBasic knowledge of SQL or data visualization tools (e.g., Airtable, Looker, Tableau)Exposure to integrated campaign workflows — understanding how paid social fits within a broader media mixKey Metrics for SuccessPrecision of Campaign launches, trafficking and QAStakeholder satisfaction — internal teams and external partners feel informed, aligned, and well-supportedSpeed and quality of testing cyclesClarity and actionability of reporting outputOn-time launch rate and trafficking accuracy across active campaignsWhat Success Looks LikeCampaigns consistently scale while efficiency targets hold or improve — and the team always knows whyYou're solving problems before anyone else knew they existedCreative, media and platform partners view you as the glue that keeps work moving and standards highYou're already thinking two sprints aheadBelonging & Accommodations:Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.Pay Rate Range: $83.09-$97.75/hrBenefits: Medical, Dental, Vision, 401K