Google Ads Associate

Leading financial services company in San Jose CA seeking an experienced Google Ads Associate to help manage day-to-day Google and YouTube advertising to achieve maximum results.This is a six-month contract position possibly leading to permanent employment at conclusion of contract. Candidates should reside in the San Jose metro area. Position is hybrid requiring occasional visits to office for meetings. Candidates must be US citizens or permanent residents. What you'll be doing:Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insightsSpending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and moreAssisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performanceHelp oversee campaign budgets and performance for all paid search advertising channelsStaying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channelsAnalyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performanceQualifications:Minimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads)Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategizeAnalytical and quantitative skills; bias towards data-based decision makingExcel/Google Sheets experience in data manipulation and analysisExperience with Google Analytics (GA4)Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvementsTo stand out:Experience specifically in B2B marketing - ideally SAASExperience in FinTech or the financial/accounting industryExperience with Enterprise reporting and BI tools - especially TableauCompensation: Competitive compensation based upon experience.