Market Specialist

About the Role Applix is hiring a Connected Equipment & Telematics Market Specialist to support one of our strategic customers, a leading global OEM of heavy machinery. You will be embedded with the customer’s connected-products leadership team in Peoria, IL. This is a market, product, and business analysis role—not a pure engineering position. You will deliver market research, competitive intelligence, product insights, and executive-ready presentations that help shape the customer’s connected-equipment strategy across the automotive, off-highway, construction, mining, fleet, and industrial connectivity markets. We are looking for someone who understands how connected-equipment platforms create value through telematics, asset tracking, equipment health monitoring, utilization analytics, remote diagnostics, mixed-fleet visibility, dealer/customer workflows, and subscription-based digital services. What You Will Do Conduct market research and competitive analysis across the telematics and connected-operations landscape, covering players such as Geotab, Trackunit, Samsara, Trimble, Verizon Connect, and others. Translate findings into clear business, product, and customer-value insights for senior leadership. Track trends in connected vehicles, construction telematics, fleet management, remote diagnostics, asset tracking, uptime optimization, and digital services. Support product-roadmap discussions by identifying customer needs, market gaps, competitive features, and emerging digital-service opportunities. Prepare leadership briefing decks, competitive comparisons, product-opportunity reports, and executive presentations. Collaborate with product, engineering, business, dealer, and customer-facing teams to turn market and field insights into actionable recommendations. Help define use cases around machine connectivity, asset utilization, diagnostics, maintenance, mixed-fleet visibility, dealer support, and digital-service revenue. Required Experience 10+ years of hands-on experience in one or more of the following domains: Telematics / connected vehicles / connected equipment Fleet management or asset-tracking platforms Off-highway or construction equipment connectivity Industrial IoT or connected-operations platforms SaaS product strategy for equipment or fleet software  In addition, you should bring: Prior experience working at Geotab, Trackunit, Samsara, or a comparable telematics/fleet-tech company (strongly preferred). A solid understanding of how connected assets create business value for OEMs, dealers, rental companies, fleet owners, and contractors. The ability to analyze products, platforms, competitors, pricing models, partnerships, and market positioning. Strong written and verbal communication skills, including the ability to build clear PowerPoint decks, market reports, and executive summaries. Comfort working with senior leadership and cross-functional teams. An analytical mindset with a talent for simplifying complex market and technology topics. Domain Knowledge (Preferred) The ideal candidate will have working familiarity with most of the following: Telematics devices, gateways, CAN data, and fault-code diagnostics GPS tracking, asset location, and geofencing Equipment utilization and idle-time analysis Remote monitoring and predictive maintenance workflows Mixed-fleet data challenges and API-based platform integrations Dealer and customer digital portals SaaS subscription and data-driven service models for OEMs