Manager PR - Statement Entertainment Partnerships

Purpose & Overall Relevance for the OrganizationThe Manager PR role supports short and long-term PR strategies and toolkits to generate strategic, qualitative brand, category, and product exposure for the BU. Uses PR as a strategic, effective, fact, flexible integrated and cost-efficient communication tool in the overall marketing mix.Key ResponsibilitiesSupport the integrated PR strategy for the business unit. Support all global and local PR activities.Act as a thought-leader in the arena of PR to help provide guidance to the field, working closely with cross-marketing teams to develop stand-out, seamlessly integrated communication and PR concepts. Work closely with Brand Marketing (Storytelling, Digital, PR/Social and Retail) and Product teams to support results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations, and events. Establish and maintain key relationships with media and global partnerships. Create an advocate network (bloggers, etc) within category landscape.Provide relevant media outlets and adidas subsidiaries with innovative cross-channel PR strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography, press kits, releases, interview and briefing documents).Support the development of communication and PR tools from concept to activation, ensuring that all projects are on time, within budget and on brief.Proactive member of the business unit Brand Marketing and wider PR team, contributing to the alignment, integration and media relevancy of activations, products, and concepts. Ensure, coordinate, and contribute to the global consistency of the overall adidas brand media message.Help lead and organize media events (press conferences, interview sessions, media days) celebrating business unit products, campaigns, and partnerships. Contribute to product and communications teams to improve media relevancy and newsworthiness to products and concepts. Steer and track the implementation and results of global PR activations and tools, developing summary and conclusion reports. Key RelationshipsBrand adidas: Brand ManagementBrand adidas: other BUs Brand Marketingadidas Local Marketsadidas Finance / Controllingadidas ProcurementCreative AgenciesExternal partners and key accountsKnowledge, Skills And AbilitiesGood interpersonal/communication skills and level of strategic thinking.Experience in marketing communications, campaign development and execution.Deep understanding of an ever-changing marketing landscape and experience in project management.Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.Affinity with cross-channel PR & Social Media and a strong background in strategy, media relations, journalism/ writing and digital PR.Consolidated understanding of and passion for the sports and fashion/entertainment industry.Strong presentation and organizational skills.Requisite Education And Experience / Minimum QualificationsDegree in Marketing, Communications, PR or a related field. Masters Degree / MBA a plus.5+ years’ industry and / or relevant work experience within PR and/or Social Media.PR / Creative agency experience is of value.Fluent written and spoken English language skills. Spanish a plus. Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.Though our teammates hail from all corners of the world, our working language is English.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.