Senior Copywriter, Paid Media

Job Description Senior Copywriter, Paid MediaCompany: SimplePracticeLocation: Santa Monica, CA / RemoteEmployment Type: Full-timeExperience Level: Senior (8+ years)Salary Range: $110,000 — $135,000 USD (Annual Base)Position OverviewSimplePractice is seeking a Senior Copywriter, Paid Media who operates at the intersection of high-level brand storytelling and high-velocity social execution. This role involves partnering closely with the Paid Media team and Art Directors to transform complex SaaS product features into human-centric, high-converting video and social content. The ideal candidate is a concept engine with a strong creative POV who can build scalable creative systems.Key ResponsibilitiesConcept at Scale: Generate high volumes of distinct conceptual hooks and scripts, moving rapidly from ideation to execution.Write for the Scroll: Craft platform-native scripts for TikTok, Meta, and YouTube.Own the Set: Provide script direction during video shoots to ensure tone, pacing, and energy align perfectly.Rapid Creative Iteration: Leverage performance data to pitch innovative creative tests.Manage Production Lifecycle: Oversee post-production in partnership with video editors and motion designers.Audit & Iterate: Review creative performance data to identify winners and rapidly script iterative versions.Stay Socially Fluent: Maintain deep understanding of current social trends, audio hooks, and visual formats.Simplify the Complex: Translate technical SaaS features into resonant "a-ha" moments for healthcare clinicians.Required Skills & ExperienceExperience: 8+ years in performance marketing or creative strategy, heavily focused on paid social and digital video.Platform-Native: Instinctive grasp of visual and verbal languages across fragmented social feeds.Ambiguity & Autonomy: Ability to navigate tight deadlines with minimal supervision and take full ownership of projects.Data-Informed Creativity: View metrics as a spark for ideas rather than a creative ceiling.High-Velocity Output: Thrive in fast-paced environments while maintaining high quality in large volumes of script.Collaboration: Experience working in tight Art + Copy + Stakeholder partnerships.Forward-Thinking: Willingness to co-pilot creative ideation with AI tools and test unconventional approaches.Portfolio: Must showcase high-performing social campaigns, video scripts, and conceptual brand work with proven business impact.On-Set Experience: Proven experience on video production sets (directing experience is a major plus).BenefitsMedical, dental, vision, life & disability insurance401(k) plan with company matchFlexible Time Off (FTO), wellbeing days, paid holidays, and summer FridaysMental health resourcesPaid parental leave & Backup CareTuition reimbursementEmployee Resource Groups (ERGs)Additional compensation: Annual bonus or commission eligibility depending on role; some roles may be eligible for overtime.