DirectorGEOStrategy & Operations, CNN Digital Products & Services

Welcome to Warner Bros. Discovery… the stuff dreams are made ofWhen we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands are the storytellers, creators and dreamers bringing our characters to life and creating what's next.From brilliant creatives to technology trailblazers across the globe, WBD offers career-defining opportunities, thoughtfully curated benefits and the tools to grow into your best self. You are supported, celebrated and able to thrive.We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation and the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.Your New RoleThe Director of GEO Strategy & Operations leads CNN's strategy for generative and evolving discovery platforms. This role defines how CNN competes across evolving landscapes, AI-driven answer engines and video-first ecosystems, ensuring technical readiness, measurement clarity and strategic alignment across teams.This is a platform strategy and operations leadership role responsible for how CNN is discovered across emerging and hybrid search environments.Your Role AccountabilitiesDefine CNN's overarching GEO strategy across traditional search engines, generative AI platforms, hybrid search experiences and video-driven search ecosystems (YouTube, TikTok)Translate platform evolution into strategic implications for CNN and establish priorities and explicit trade-offs across discovery surfacesOversee technical GEO readiness in partnership with Engineering and Product, defining requirements for schema, metadata systems, indexing readiness and platform complianceEnsure CNN is positioned competitively in AI citation and emerging ranking systems and oversee technical GEO contractor workDefine how GEO impact is measured across platforms, developing frameworks for AI citation tracking, platform inclusion analysis, visibility benchmarking and cross-platform topline audience contributionPartner with Data & Insights to formalize dashboards and performance readoutsServe as the primary GEO partner to Editorial leadership, Product & Engineering, Distribution Strategy and Partnerships teams, balancing internal priorities with external platform requirements and representing CNN's discoverability strategy in partnership discussionsEstablish cadence for GEO monitoring and platform sensing, ensure action-oriented insight delivery (daily/weekly/monthly) and prioritize high-leverage initiatives over diffuse supportMaintain clear definitions of done and measurable outcomesQualifications & Experience10+ years in technical search, platform strategy, digital product or discovery-focused roles, with demonstrated evolution beyond traditional SEOExperience leading cross-functional initiatives spanning Editorial, Product, Engineering and DistributionProven track record developing platform strategies in fast-changing ecosystems (search, AI, video, social or adjacent discovery environments)Experience building or overseeing technical optimization programs (schema, indexing, metadata systems, content structuring)Deep understanding of traditional search ranking systems, generative AI discovery models and answer engines, hybrid search experiences, video-first search ecosystems (YouTube, TikTok)Working knowledge of structured data/schema implementation, indexing and crawl systems, core web performance metrics and AI citation and inclusion dynamicsStrong analytical orientation; able to define measurement frameworks and interpret complex performance signalsComfortable working with data platforms, dashboards, experimentation frameworks and visibility benchmarking toolsDemonstrated ability to translate platform evolution into organizational strategyExperience defining priorities and trade-offs under resource constraintsStrong governance instincts — able to set cadence, definitions of done and accountability structuresProven ability to reduce diffuse activity and focus teams on high-leverage workExecutive presence; able to communicate platform shifts clearly and crediblyComfortable representing the organization in external platform or partnership conversationsAbility to balance external platform requirements with internal editorial and business prioritiesExperience serving as connective tissue across technical and editorial stakeholdersOur ValuesHere at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ and we look forward to discussing them during your interview.Championing Inclusion at WBDWarner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. We are an equal-opportunity employer. Our commitment is to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.AccessibilityIf you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.CompensationIn compliance with local law, we are disclosing the compensation range for roles in locations where legally required. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $147,000.00 – $273,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives and program-specific awards. Benefits include health insurance, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time and vacation.J-18808-Ljbffr