Marketing Analyst

Marketing AnalystReady to grow your career? Empire Today is seeking a Marketing Analyst to join our innovative, fast-paced Marketing Team. The Marketing Analyst is responsible for the strategic development, implementation and execution of key marketing communication programs promoting Empire Today, associated product lines, and test programs. We offer: Health benefits Paid time off and holiday pay Wellness program Professional development & career advancement opportunities Lots of perks Compensation Information: $80,000 - $100,000 annually plus bonus Responsibilities: Synthesize and evaluate data from a variety of channel sources Use Tableau to build interactive dashboards that allow stakeholders to understand performance at a glance Analyze the relationship between marketing spend and offline conversations to identify high-value digital behaviors Identify regional trends and opportunities for localized marketing pushes Monitor website health/user flow using Google Analytics/Adobe Analytics Serve as the primary resource for "deep dives" into unusual results and present findings to leadership Oversee the accuracy of the data pipelines (tracking pixels, UTM parameters, etc.) to ensure the data feeding into Tableau is reliable Qualifications: Minimum 2 years' experience with website and digital marketing analytics Demonstrated ability to build dashboards and visualize complex data sets in Tableau Hands-on experience with Google Analytics (GA4) or Adobe Analytics Experience using A/B testing tools such as Adobe Target and Optimizely Understanding of how different marketing channels (TV, Digital, Paid Search) work together Advanced proficiency with Microsoft Excel Ability to explain complex data clearly and provide actionable recommendations to the team Experience writing SQL queries to extract and manipulate data from data warehouses preferred Experience with call tracking platforms like Invoca or DialogTech is ideal Experience with Tableau Power BI, or similar Why Empire Today? We empower our employees to strive for their unique goals. Within such an inclusive company with unlimited growth opportunities, how far you go is up to you. We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home. We have an unmatched company culture. We've won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth. We're one of the nation's most recognizable brands. You'll enjoy the stability that comes with a national company and a sense of pride when you're a part of our team.