SEO Manager

SEO ManagerEverspark Interactive  | Hybrid (Atlanta-Based |  Full-TimeSalary: $70,000 – $85,000 + Revenue ShareAbout EversparkEverspark Interactive is a performance-driven digital marketing agency specializing in SEO and lead generation for law firms. We build measurable growth through data-backed strategies, high-quality content, and technical excellence. Our team values ownership, transparency, and results — and we're actively evolving our approach alongside the AI-driven shifts reshaping search. We want someone leading that charge, not catching up to it.Role OverviewWe're looking for an experienced SEO Manager to own strategy across a portfolio of client accounts while managing the execution teams that bring those strategies to life. This role is equal parts strategist, team leader, and client partner — ideal for someone who understands how SEO directly impacts revenue and is motivated by performance-based growth.You'll be expected to operate at the intersection of traditional SEO, AI-driven search behavior, and emerging answer engine optimization — staying ahead of how Google, ChatGPT, Perplexity, and other platforms surface content. You'll lead weekly standups, drive collaboration between content, link building, and development teams, and serve as the SEO authority in client-facing conversations.Key ResponsibilitiesStrategy & ExecutionOwn SEO strategy and execution across a portfolio of client accounts, ensuring alignment between business goals and organic growth tacticsConduct keyword research, competitive analysis, and opportunity mapping to identify high-impact prioritiesOptimize on-page SEO including content structure, internal linking, semantic architecture, and technical elementsIdentify and resolve technical SEO issues including site speed, indexing, crawlability, and Core Web VitalsMonitor rankings, traffic, and conversions — and adjust strategies proactively based on performance signalsAnalyze performance data and deliver clear, actionable reporting to internal teams and clientsAI, GEO & Emerging SearchMonitor and adapt strategies in response to algorithm updates, Google AI Overviews, and the evolving role of large language models in organic searchDevelop and implement Generative Engine Optimization (GEO) strategies to improve client visibility in AI-generated answers and zero-click environmentsBuild entity-driven, E-E-A-T-aligned content frameworks that perform across both traditional and AI-powered search surfacesLeverage AI tools (e.g., ChatGPT, Claude, Perplexity) to enhance research, content briefing, and workflow efficiency — while maintaining strategic judgment over outputsStay ahead of AEO (Answer Engine Optimization), voice search, and evolving SERP features that impact client visibilityTeam Leadership & ManagementLead weekly standups with content, link building, and development teams — keeping execution aligned with client strategy and timelinesConduct regular performance check-ins and contribute to reviews for team members across disciplinesServe as the internal SEO authority — helping content writers, link builders, and developers understand priorities and the reasoning behind themIdentify workflow gaps and contribute to building scalable internal systems, processes, and playbooksMentor junior team members and elevate overall SEO capability across the agencyClient & Account Management PartnershipPartner with Account Managers to build and refine client SEO strategies, ensuring recommendations are scoped, deliverable, and tied to measurable outcomesRepresent SEO on client calls — communicating strategy, reporting on performance, and managing expectations with clarity and confidenceTranslate complex SEO concepts into business-focused language that resonates with clientsProactively flag opportunities and risks to clients before they become issuesQualifications4–7+ years of hands-on SEO experience, with agency experience strongly preferredDemonstrated track record of increasing organic traffic and qualified lead generation — ideally in competitive verticalsStrong command of technical, on-page, and off-page SEO fundamentalsDemonstrated understanding of how LLMs, AI Overviews, and answer engines are reshaping search behavior and organic strategyExperience managing or leading cross-functional teams (content, development, outreach)Comfortable in client-facing roles — able to translate complex strategy into clear business outcomesProficiency with tools such as Ahrefs, SEMrush, Google Search Console, Screaming Frog, and Google Analytics / GA4Ability to interpret data and translate it into strategic, prioritized actionStrong communication, organizational, and project management skillsCollaborative working style with Account Managers and project leadsNice to HaveExperience working with law firms or in highly competitive local SEO marketsHands-on experience with GEO, AEO, or improving visibility in AI-generated responsesFamiliarity with prompt engineering as it relates to content strategy and SEO workflowsExperience using AI tools to scale content production, technical audits, or reporting without sacrificing qualityFamiliarity with CRO and conversion-focused SEO strategiesBasic understanding of HTML, CSS, or site architectureExperience collaborating closely with developers and content teams in an agency environmentCompensation & GrowthBase Salary: $70,000 – $85,000 (based on experience)Revenue Share: Performance-based upside tied to client growth and retentionOpportunity to grow into a senior leadership or Director-level role as the company scalesFlexible, fully remote work environmentWhy EversparkDirect impact on revenue and client success — your work moves the needleHigh-autonomy, results-driven culture with no micromanagementA team that takes AI and the future of search seriously — and invests in staying aheadClear path for growth into senior leadership as we scaleWork with smart, motivated people who value performance over politics