Head of Lifecycle Marketing

Head Of Lifecycle MarketingWe believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.TextNow is building the most flexible phone service in North America. As an app first wireless carrier, we give customers control with no contracts, no hidden fees, and no rigid rules. We serve ambitious, self directed people who expect transparency, value, and freedom in how they connect.As we enter our next phase of growth, retention and lifetime value are our biggest opportunities. We are looking for a strategic, data driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue.Reporting to the Head of Marketing, you will own the end to end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback.Your mandate is clear. Build a scalable lifecycle system that strengthens activation, accelerates habit formation, reduces churn, and increases long term customer value while protecting customer trust.You will lead a high impact lifecycle and marketing operations team and partner closely with Product, Analytics, Brand, and Performance Marketing to ensure customers understand, adopt, and continue choosing TextNow.Lead Retention and Engagement StrategyOwn lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime valueDefine and execute a lifecycle roadmap aligned to company and marketing OKRsTranslate customer insights and behavioral data into measurable programs that drive long term valuePartner cross functionally to deliver a consistent, high quality customer experience across the funnelTransform Onboarding and Early ExperienceRedesign onboarding to improve clarity, trust, and early habit formationIdentify key early behaviors tied to long term retention and build programs to drive themReduce early churn through proactive education and expectation settingElevate email, push, and in app messaging with clearly defined channel rolesBuild Personalization at ScaleDevelop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signalsLaunch behavior triggered engagement and monetization programsImprove message to user fit across cohorts and use casesContinuously optimize targeting to increase relevance and engagementEstablish a High Performance Testing EngineCreate and own a disciplined lifecycle experimentation roadmapDrive testing across messaging, offers, segmentation, and value propositionsMeasure incremental impact and downstream behavior, not vanity metricsOversee lifecycle platform architecture and reporting in partnership with Marketing OperationsOwn Channel StrategyLead lifecycle strategy across email, push, and in app messagingSet standards for frequency, targeting, and customer experienceBalance monetization goals with long term brand trustWho You Are10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomesProven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first businessDemonstrated track record of materially improving activation, engagement, retention, and lifetime value at scaleStrategic thinker who sees lifecycle as a core growth lever, not just a messaging functionDeep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurementHighly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insightsExperienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems designStrong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goalsBuilder of high performing, accountable teams with clear standards and operational disciplineGrowth oriented but deeply protective of customer trust, brand equity, and long term value creationComfortable operating with executive visibility and accountability in a fast scaling environment$154,000 - $220,000 a year CAD Salary Range: 176,000 - 224,000 USD Salary Range: 154,000 - 220,000 NYC, CT, NJ, Seattle, LA, San Diego USD Salary Range: 169,000 - 242,000 San Francisco / Bay Area USD Salary Range: 184,000 - 264,000 Final compensation will be determined based on a number of factors, including skills, experience, location and on-the-job performance. We're committed to paying competitively to hire and retain high-caliber talent. We recognize that exceptional talent may fall outside of these ranges; we encourage all qualified candidates to apply even if their compensation expectations are outside of the listed range. This posting is for a current active vacancy