Senior Creative Strategist

A company is looking for a Senior Creative Strategist to lead performance-driven creative strategy across paid social channels.Key ResponsibilitiesDevelop and evolve creative strategy frameworks for paid social acquisition based on performance feedbackLead the creation of high-quality creative briefs for internal teams and external creators, ensuring alignment with performance goals and brand voiceAnalyze creative performance and use data to refine strategies and improve ROI across various formatsRequired Qualifications5+ years of experience in DTC, paid social creative strategy, and/or UGC strategyProven track record of developing high-performing paid social creativeDeep understanding of UGC-style content and platform-native trends (TikTok, Meta)Experience in owning creative strategy and connecting performance data to creative decisionsAbility to operate in a fast-paced, iterative environment