Marketing Strategy Sr Analyst

Must-Have SkillsData Analysis & Marketing Analytics - Ability to gather, analyze, and interpret quantitative and qualitative data to support marketing strategy.Advanced Microsoft Excel - Experience building reports, dashboards, and financial/business case models using data from multiple sources.Marketing Strategy Support - Experience evaluating marketing programs, campaigns, or go-to-market initiatives.Business Case & Financial Modeling - Ability to create and update financial models and ROI analyses based on internal and external data.Performance Metrics & Reporting - Experience tracking conversion, engagement, revenue, or campaign performance metrics.Cross-Functional Collaboration - Ability to work with marketing, product, analytics, and business teams to align strategy and execution.Market & Customer Insights Analysis - Ability to identify industry trends, customer behavior, and competitive insights.Presentation & Stakeholder Communication - Experience presenting data-driven insights and recommendations to leadership.Market Research & Secondary Data Analysis - Experience using internal reporting tools, data warehouses, or third-party market data.Nice to HaveExperience with marketing analytics tools (Tableau, Power BI, SQL, or similar reporting tools)