Senior Channel Lead

A company is looking for a Senior Channel Lead, Marketing Sites. Key Responsibilities Oversee the operations and performance of external marketing websites, ensuring alignment with business goals Define channel strategies and roadmaps in collaboration with cross-functional teams Implement testing and optimization frameworks to drive continuous improvement of web channels Required Qualifications 10+ years of experience managing digital channels or websites, preferably in B2B or tech environments Proven ability to manage multiple web channels with varying business goals and KPIs Expertise in operationalizing marketing sites, including resource planning and compliance Experience leveraging analytics and experimentation to inform decisions Bachelor's degree in Marketing, Business, Communications, or a related field preferred