Sales Director at Senior Living Community

Job Description Marketing Director – Independent Living CommunityWe are seeking a dynamic, relationship-driven Sales/Marketing Director to join our independent living community! This is a rewarding opportunity to work in a positive, service-focused environment supporting seniors, families, and healthcare professionals. The ideal candidate is outgoing, organized, and passionate about senior living, with the ability to build strong referral relationships and guide families through the move-in journey.This role offers a primarily Monday–Friday schedule with weekend tours based on community needs.Position OverviewThe Sales/Marketing Director is responsible for developing and maintaining referral relationships, increasing census, and promoting the community through both inside and outside marketing efforts. This role serves as an educator and ambassador for the community, conducting tours, following up with prospective residents and families, and supporting a smooth and personalized move-in process.The ideal candidate has experience in senior living or healthcare sales and marketing and understands the importance of relationship-building with hospitals, skilled nursing facilities, physician offices, hospice, and community partners.Key ResponsibilitiesSales & Census DevelopmentConduct community tours and follow up with prospective residents and familiesSupport the entire move-in process from initial inquiry through admissionMaintain accurate lead tracking and referral source documentationAssist in achieving and maintaining occupancy and census goalsRelationship & Community OutreachBuild and maintain strong referral relationships with hospitals, skilled nursing facilities, home health agencies, hospice, physician offices, senior centers, and independent living communitiesRepresent the community at networking events, community outreach activities, and professional meetingsServe as a trusted resource and educator for families and referral partnersMarketing & StrategyDevelop and implement a comprehensive marketing and outreach planManage daily marketing activities and reportingOperate within established marketing budgetsCoordinate inside and outside marketing initiatives, public relations, and community branding effortsProvide weekly marketing and census updates to the Executive DirectorAdministrative & Operational SupportAnswer inquiries and respond to leads promptlyMaintain marketing records, reports, and documentationAssist with scheduling, filing, and administrative marketing tasks as neededCommunicate resident needs and transition updates with the care teamEnsure strict resident confidentiality and HIPAA compliancePerform other duties as assigned by the Executive Director or Regional DirectorQualificationsBachelor's degree in Marketing, Healthcare Administration, or related field (preferred) or equivalent experienceExperience in senior living, assisted living, healthcare, or hospice marketing preferredKnowledge of medical terminology, home health, and hospice servicesValid driver's license and reliable transportation for outreach activitiesStrong communication, networking, and interpersonal skillsExcellent time management and organizational abilitiesAbility to meet deadlines, quotas, and marketing goalsExperience compiling data, tracking leads, and generating reportsProficiency in Microsoft OfficePositive attitude and genuine passion for working with the elderly populationAbility to pass a background check and TB test upon hireBenefitsMonday–Friday schedule with occasional weekend toursFlexible schedulingPaid Time Off and Paid HolidaysCommission-based incentives401(k) with employer matchHealth, Dental, Vision, and Life InsuranceOpportunities for advancementFun, supportive, and mission-driven work environment