Program Marketing Manager

Job Title: Program Marketing ManagerStart Date: No later than Monday, August 10thDuration: Freelance to Potential Full-Time (37.5 - 40 hours per week)Location: Chicago, IL (Hybrid - 3 days per week onsite)Overview:Our client, a leading national membership organization, is seeking a Program Marketing Manager to join their team in Chicago, 37.5-40 hours per week. This role serves as a strategic marketing partner supporting Technology & Innovation and Communications initiatives, helping drive awareness, engagement, adoption, and measurable business outcomes through integrated marketing campaigns. This position is ideal for a strategic marketer who understands communications and public relations environments, can navigate fast-paced newsroom-style dynamics, and has experience promoting content-driven initiatives such as podcasts, newsletters, thought leadership, and digital products. The ideal candidate will be highly data-driven, skilled at stakeholder management, and comfortable partnering across creative, social, content, digital, analytics, and communications teams to deliver impactful campaigns.Responsibilities:Serve as the primary marketing advisor for Technology & Innovation and Communications programs, products, and initiatives.Develop integrated marketing strategies and campaigns that support business objectives and audience needs.Create annual marketing plans, campaign roadmaps, audience strategies, messaging frameworks, channel recommendations, and performance measurement plans.Partner with communications and PR stakeholders to promote organizational initiatives, research, leadership communications, and thought leadership content.Develop strategies to grow podcast audiences, increase newsletter subscribers, and maximize engagement across content channels.Create promotional plans for podcasts, newsletters, thought leadership programs, and multimedia content.Drive member awareness, engagement, and adoption of technology platforms, digital tools, and innovation resources, including member-facing products and services.Translate complex technical concepts into clear, audience-centric messaging and value propositions.Lead audience segmentation, customer journey planning, campaign optimization, and performance analysis.Partner with creative, social media, digital, web, content, analytics, and communications teams to execute campaigns.Manage cross-functional stakeholders, balancing multiple priorities and providing strategic marketing guidance.Support event marketing initiatives, including promotion of industry events, conferences, and member engagement opportunities.Coordinate event-related campaign execution and occasional logistics support, including booth and onsite promotional activities.Monitor campaign performance, analyze results, and provide actionable recommendations for optimization.Provide leadership and direction to a Marketing Specialist and support campaign execution through cross-functional teams.Utilize project management platforms such as Workfront to manage workflows and campaign delivery.Requirements:Must-HavesBachelor's degree in Marketing, Communications, Business, or a related field.5+ years of experience developing and leading integrated marketing campaigns and strategies.Experience serving as a strategic marketing partner or advisor to internal stakeholders.Strong understanding of communications, public relations, earned media, and organizational messaging.Experience promoting content programs, podcasts, newsletters, thought leadership initiatives, or member-facing resources.Strong knowledge of audience segmentation, customer journeys, positioning, and campaign strategy.Data-driven mindset with experience analyzing campaign performance and optimizing marketing efforts.Ability to translate complex information and technical subject matter into compelling marketing strategies and messaging.Excellent stakeholder management, relationship-building, and cross-functional collaboration skills.Experience partnering with Creative, Content, Social Media, Web, Digital, Communications, and Analytics teams.Strong project management skills with the ability to manage multiple concurrent initiatives.Nice-to-HavesExperience marketing technology products, digital tools, SaaS platforms, or member-focused technology solutions.Experience with Workfront, Jira, Iterable, and/or Adobe Analytics.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Email Your Resume In Word ToAmy.Banks@jobalert.creativecircle.comLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AB19-ProgramMarketingManagerL760 -- in the email subject line for your application to be considered.Amy Banks - Senior Recruitment ManagerFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.This job was first posted by Creative Circle on 07/27/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.Everforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.Copyright © 2026 Everforth, Inc. All rights reserved.