Senior Manager, Marketing Insights & Intelligence

Our CompanyWe care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block!What you'll do...As the Senior Manager, Marketing Insights & Intelligence, you will shape the research vision guiding our consumer and market intelligence across the Marketing organization. You will unify and lead research efforts across the business, with a focus on financial services, small business services, and consumer tax, ensuring non-duplicative and directly inform the go-to-market strategy, positioning, brand investment decisions, and creative development.You will serve as the insights and research lead with the Marketing team translating business needs into clear research roadmaps and synthesizing insights into actionable guidance. You will deepen our holistic understanding of customers, build scalable research frameworks, elevate research maturity, implement AI-first approaches, and promote customer-centric transformation across Marketing and the broader organization.Day to day, you’ll...Own the orchestration, prioritization and activation of consumer and market intelligence across marketing – ensuring insights are centralized, non-duplicative and directly inform strategy, positioning and investment decisions.Research Orchestration & GovernanceServe as the single point of contact for Marketing with the Research CoEConsolidate and prioritize research needs across GTM, Brand, Creative and other teamsDevelop and manage a unified research roadmap aligned to business priorities Ensure the right research methodologies are applied to each business question, balancing rigor, speed, cost and decision riskDefine and enhance research processes, tools, governance, and documentationInsight Integration & Strategic TranslationSynthesize findings across studies into clear, actionable insightsTranslate research into implications for GTM strategy, positioning / messaging, brand strategy / creativeCross-Functional AlignmentPartner close with GTM Strategy, Brand and CreativeCreate a shared understanding of the customer across all teamsExternal Market IntelligenceLead relationships with external partner analyst firms re: marketingBring forward category trends, competitive intelligence, market shifts and whitespace opportunitiesIntegrate external perspectives with internal researchInsight Communication & EnablementOwns research readouts and storytelling across the marketing organizationStandardizes how insights are sharedTrain, coach, and consult with teams to elevate research and testing capabilitiesBuild accessible insight repositories / knowledge hubsWhat you'll bring to the team...Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience8+ years of experience in user research, consumer insights, market research, or related fields, with a strong record of leading complex, cross-functional programsExpertise in qualitative and quantitative research methodologies, including survey design, brand tracking and brand lift studies, segmentation, usability testing, concept testing, advanced analytics (e.g., Conjoint, MaxDiff, TURF), and ethnographyExperience in gathering and bringing to teams competitive intelligence, category trends, market shifts and whitespace opportunitiesAbility to translate research insights into strategic recommendations that influence marketing, brand and creative decisionsStrong storytelling and communication skills, with the ability to simplify complex findings for executive and internal audiencesExperience formally leading cross-functional initiatives and collaborating with internal stakeholders across marketing Experience managing research and agency vendors, budgets, and operational processesIt would be even better if you also had...Master’s degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Behavioral Science, Marketing Research, Data Science, Business) is a plus10+ years of experience in insights, research, or behavioral science roles within consumer-facing businesses, ideally in technology, fintech, tax/financial services, or subscription-based productsExperience shaping or scaling research functions, including building frameworks, processes, governance models, or research operationsSuccess driving insight-led transformation in matrixed or enterprise organizationsExpertise with modern research tools (e.g., Qualtrics, UserTesting, Dovetail, Alchemer, SPSS, R, Tableau, or similar)Experience managing junior researchersWhy work for usSince 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being.Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com.Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.Sponsored Job