Vice President of Marketing

Vice President of Marketing The Vice President of Marketing will be a key leader in our organization responsible for developing and implementing comprehensive marketing and sales strategies that enhance our market position, drive revenue growth, and strengthen customer loyalty. This position will oversee all marketing and sales activities, including market research, advertising, and promotions. The ideal candidate will have a strong background in marketing and sales, with experience in developing and executing successful marketing campaigns. Responsibilities Develop and implement marketing plans, strategies, and sales initiatives that align and represent our brand Oversee all marketing and sales activities, including market research, daily/weekly sales data for the organization, advertising, and promotions Collaborate with other departments to ensure alignment of marketing and sales strategies with overall company objectives Ownership of the weekly ad, analyze its performance before and after it runs to ensure it will and does deliver positive sales growth for the organization Ensure successful execution and analysis of all advertising and social media Lead development of all social media platforms guaranteeing it reflects our brand precisely Manage and mentor marketing and sales teams Conduct market research to identify trends and customer data to identify opportunities for growth Develop and manage marketing and sales budgets Administer the customer loyalty program, utilize for effective sales strategies Monitor and report on the effectiveness of marketing campaigns Manage, develop, and implement our e-commerce program Signage for in-store sales and promotions Handle all coordination with outside vendors for advertising and e-commerce Track and monitor donation requests and coordinate sales around donations Evaluate, monitor, and implement 3rd party sales building programs Requirements Bachelor’s degree in marketing, business, or a related field Proven experience (10+ years) in senior marketing and sales roles, preferably within the grocery or retail industry Proven track record of developing and executing successful marketing campaigns Strong leadership and management skills Excellent communication and interpersonal skills Ability to analyze market trends and customer data to identify opportunities for growth Experience with budget management and financial analysis What we offer Comprehensive benefits package, including health, dental, and vision Retirement savings plan with company match A dynamic and inclusive work environment