Sr. Manager, Segment Marketing

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!Job OverviewThe ADM Ops & Planning Senior Manager sits within a Central Direct Marketing Operations / Shared Services organization and manages a team responsible for cross-LOB direct marketing planning, coordination, and performance optimization across multiple lines of business.As direct marketing scale increases across LOBs and channels, this role enables the business to plan and implement more optimally with constrained resources by aligning strategies, timing, capacity, and dependencies into a single, integrated direct marketing approach.This role partners closely with business units that owns P&L and direct marketing KPIs, as well as integrated marketing, paid media and digital media owners to inform strategy, shape integrated plans, reduce saturation risk, and improve efficiency and outcomes. It does not replace LOB or channel ownership but enables coordinated execution at scale.The ideal candidate is strategic, analytical, and highly collaborative, with strong experience in direct marketing planning, direct marketing, and performance optimization.Job Responsibilities:Direct marketing PlanningLead centralized, cross‑LOB direct marketing planning to deliver a single integrated cross-LOB direct marketing planPartner with LOB leaders to understand direct marketing goals, priorities, and constraintsTranslate business objectives into integrated direct marketing plans, roadmaps, and sequencing recommendationsIdentify cross‑LOB opportunities, dependencies, and efficiency gainsEstablish and manage quarterly and annual direct marketing planning cyclesTest & Learn LeadershipDevelop multifaceted direct marketing test & learn roadmap across LOBsStandardize testing methodologies including control groups and incrementality measurementIncrease test velocity and scale successful direct marketing experimentsShare findings across lines of business to drive continuous optimizationPerformance Analytics & InsightsMonitor direct marketing performance across LOBs and channelsFocus on outcomes and efficiency (CPA/CPIGA, ROAS, revenue) with end‑to‑end attribution transparencyIdentify trends, risks, and improvement opportunitiesProvide insights and recommendations to inform future planning cyclesCross-Functional CollaborationPartner with business unit marketing leaders, cross-functional leads (brand, creative), procurement, and collaboratorsCollaborate with analytics, finance, CRM Ops (audience, MarTech enablement, data enablement), and product leadsFacilitate cross-LOB planning and alignmentOperational Excellence & GovernanceOptimize execution across LOBs and channels by aligning timing, volume, and sequencingReduce conflicts, duplication, and unnecessary complexity across campaignsSupport efficient execution without directly leading campaign builds or launchesEstablish and influence the adoption of best practicesResource & Capacity AlignmentAnticipate cross-LOB demand and identify capacity gaps or constraintsAlign direct marketing plans to available resources and key dependencies (Martech, CRM, product, data, etc.)Surface tradeoffs and risks early to support better prioritization decisionsEducation and Work Experience:7–10+ years of marketing experienceExperience in direct marketing, direct marketing, and/or performance marketingExperience supporting multiple lines of business or business unitsStrong analytical and data-driven decision-making skillsExperience leading cross-functional initiativesKnowledge, Skills and Abilities:Experience in centralized marketing or shared services organizationExperience with test-and-learn frameworks and experimentationExperience with performance marketing channels (paid search, social, display, etc.)Experience with CRM or direct marketing programsExperience working with business-owned P&L environmentsLicenses and Certifications:At least 18 years of ageLegally authorized to work in the United StatesTravel:Travel Required (Yes/No): NoBase Pay Range: $121,600 - $219,400Corporate Bonus Target: 20%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, copy and paste this link into your browser: https://paylookup.t-mobile.com/paylookup?reqID=REQ349725At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.