Communications Coordinator
Assists with the development and implementation of aquatic invasive species marketing campaigns, including: the “Protect the Lakes You Love” campaign that aims to motivate boaters to clean, drain and dry their boats to prevent the spread of invasive species such as zebra mussels and giant salvinia; the “Never Dump Your Tank” campaign that educates aquarium owners about the damage that dumping aquarium contents into natural waterbodies can cause to the ecosystems; and a new invasive carp outreach effort to inform anglers about the actions they can take to prevent inadvertently spreading silver and bighead carp that resemble baitfish when young.
Coordinates with inland fisheries biologists on target audiences, messages and calls to action. Coordinates communication with campaign funding partners and tracks contracts with partners. Provides direction to contracted ad agency and in-house creative teams. Coordinates review and approval of creative materials and placements. Coordinates production and distribution of outreach materials such as brochures, signs, giveaway items (fishing rulers, koozies, chamois). Coordinates installation of awareness signage installation at boat ramps. Plans, writes, designs, sends and reports on email communications to partners and the public. Writes, edits and reports on paid and organic social media. Monitors and responds to social media comments and messages as needed. Tracks budget. Monitors and analyzes the performance of the marketing efforts, makes recommendations for optimizing efforts, and develops reports on results of efforts
II. CANDIDATE SKILLS AND QUALIFICATIONS
Minimum Requirements:
Candidates that do not meet or exceed the minimum stated requirements (skills/experience) will be displayed to customers but may not be chosen for this opportunity.
Years
Required/Preferred
Experience
3
Required
2-5 years of experience as a Marketing Communications Coordinator.
1
Required
Minimum of 1-2 years of experience with external documents such as newsletters or demonstrated equivalent writing and publishing design skills
1
Required
Minimum of 1-2 years of experience with public relations, marketing, targeted marketing, especially social media, promotional marketing, lead nurturing, marketing automation tools, and web analytics for any agency.
1
Required
Minimum 1 year of experience in email marketing and marketing automation technology.
1
Preferred
Excellent understanding of email marketing concepts and metrics.
1
Preferred
Demonstrated intermediate experience with Microsoft Office applications, including Word, Excel, Outlook, Publisher and PowerPoint; Access, and report-writer and/or Adobe Creative Suite experience preferred.
1
Preferred
Knowledge of Associated Press Style.
1
Preferred
Strong verbal and written communication skills.
1
Preferred
Knowledge of aquatic invasive species or conservation awareness communication in Texas.
1
Preferred
Knowledge of marketing and media terminology and commonly used metrics.
1
Preferred
Prefer experience using social media platforms for paid advertising, including Facebook, Instagram, Twitter, TikTok, and YouTube.
1
Preferred
Prefer experience with out-of-home advertising, including billboards and gas station advertising.
1
Preferred
Skills in project management, time management, teamwork.
Job Type: Contract
Pay: $25.00 - $30.00 per hour
Schedule:
Monday to Friday
Ability to commute/relocate:
Austin, TX 78701: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
Required two professional references for the Interview -
Experience:
as a Marketing Communications Coordinator.: 3 years (Preferred)
external documents such as newsletters or demonstrated: 2 years (Preferred)
public relations, marketing, targeted marketing,: 2 years (Preferred)
email marketing and marketing automation technology.: 1 year (Preferred)
understanding of email marketing concepts and metrics.: 1 year (Preferred)
MS Office applications, including Word, Excel, Outlook: 1 year (Preferred)
Knowledge of Associated Press Style.: 1 year (Preferred)
Work Location: In person