Marketing Program Manager, 360 Services

The Marketing Manager, 360 Services is the dedicated marketing owner for all non-ABA service lines, including speech therapy, occupational therapy, tutoring, enrichment programs, and experimental or pilot offerings. This role is responsible for planning and executing service-line-specific marketing strategies that drive awareness, utilization, retention, and enrollment across existing and prospective families.The role operates as an independent marketing function with ownership of 360-specific channels, campaigns, messaging, automation, SEO strategy, and KPIs, while collaborating closely with ABA Marketing, Operations, and Clinical leaders to support integrated care and cross-referrals.ResponsibilitiesOwn annual and quarterly marketing plans specifically for 360 and multidisciplinary servicesPlan and execute campaigns across social media, newsletters, email, content marketing, SEO, and lifecycle automation for 360 audiencesMaintain clear differentiation between 360 and ABA messaging, value propositions, audiences, and goalsSupport service line expansions and launches of new or pilot programs such as ADHD support groups and enrichment modelsDevelop awareness, education, and enrollment strategies for new and evolving service offeringsCoordinate with Operations and Clinical teams to ensure campaigns support capacity, scheduling, and readinessDevelop cross-referral campaigns connecting ABA families to appropriate 360 servicesPartner with Operations to support retention, reactivation, and schedule-fill initiativesOwn parent-facing education materials, engagement content, and lifecycle communications for 360 servicesLead seasonal and enrollment-based campaigns including after-school, holiday, summer, and back-to-school programsSupport local events, community outreach, and resource fairs tied to 360 offeringsDefine 360-specific requirements for paid media, SEO, landing pages, and website updatesOutline writing and design needs for campaigns, content, and service materialsFunnel digital, web, and creative execution through the Director of Marketing to agencies and contractor resourcesOwn 360 marketing KPIs related to engagement, enrollment, utilization, and retentionTrack campaign and lifecycle performance and identify opportunities for optimizationShare performance insights, learnings, and recommendations with leadershipCollaborate cross-functionally while remaining accountable for 360 service-line marketing outcomes