VP of Demand Generation (Remote)

About the RoleWe're seeking a data-driven VP of Demand Generation to develop and execute our demand generation strategy, driving high-quality leads and accelerating pipeline growth. You'll own the full demand generation funnel, creating integrated campaigns that attract, engage, and convert our ideal customers. Working cross-functionally with sales, product, and customer success teams, you'll build and optimize programs that deliver measurable business impact. Key ResponsibilitiesDevelop and execute a comprehensive demand generation strategy focused on building strong, measurable pipeline revenueOwn and manage paid advertising across a diverse channel mix including LinkedIn, Google Ads, Meta, X (Twitter), Bing, Reddit, and emerging platforms — optimizing each for ROI and pipeline contributionPlan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, coordinating closely with sales on personalized, multi-touch campaignsBring fresh, creative thinking to demand generation — generate novel campaign concepts and launch new initiatives that cut through the clutter in the B2B cybersecurity/data spaceManage budget allocation across channels, including video production and creative development, ensuring efficient spend and measurable outcomesLeverage HubSpot to build and optimize marketing automation workflows, lead scoring models, email nurture programs, and attribution reporting — serving as the marketing liaison for HubSpot in close partnership with OperationsConduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize efficiency across the funnelWhat We're Looking For8+ years of experience in demand generation, growth marketing, or performance marketing — B2B SaaS experience requiredProven track record of owning and hitting large pipeline targets ($90M+), with a clear ability to connect marketing activity to revenue outcomesHands-on experience across a broad paid media channel mix — LinkedIn, Google Ads, Meta, X, Bing, Reddit, and beyond (not just the usual two)Deep expertise in ABM methodologies and enterprise marketing strategiesStrong creative instincts — you know how to make technical, "boring" industries feel exciting and relevant to buyersAdvanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integrationData-driven mindset with strong analytical skills and experience with marketing attribution modelingComfortable being both a strategic thinker and a hands-on executor — this role requires bothAbout UsAt Teramind, we're pioneering a predictive, AI-driven approach to safeguarding organizations' people, data, and operations. As a global leader in user behavior analytics, insider risk management, and workforce intelligence, we empower businesses to transform data into a strategic asset - delivering clear visibility, control, and proactive protection across digital environments.We're open to hiring in just about every country in the world! Feel free to apply even if you don't live in the country listed in the job description.BenefitsThis is a remote job. Work from anywhere! We’ve been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.Additionally:• Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.• Competitive salary• High-quality health benefits• 401(k) with employer match• Career growth opportunities• Unlimited paid time off• Company-issued laptop (choice of Mac or PC)• Professional development budgetAbout our recruitment processWe don’t expect a perfect fit for every requirement we’ve outlined. If you can see yourself contributing to the team, we want to hear your story. You can expect up to 3 interviews. In some scenarios, we’re able to streamline the process to have minimal rounds. Director-level roles and above should expect a more thorough process, with multiple rounds of interviews.All roles require reference and background checksTeramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.Teramind may utilize automated tools, including artificial intelligence–enabled systems, to assist in the preliminary review, screening, and organization of employment applications. Such tools are used solely to support the hiring processes and do not independently make hiring or employment decisions. Teramind personnel retain ultimate authority and discretion over all hiring decisions. By submitting an application, you expressly acknowledge and consent to Teramind’s use of such tools in connection with your application. You may request review of their application by a human reviewer or opt out of automated screening at any time by contacting Teramind at hr@teramind.co.