On-Premise Sales Representative

I. OBJECTIVE / GENERAL DESCRIPTION The On-Premise Sales Representative will be responsible for driving sales growth in bars, restaurants, and other on-premise locations. This role involves building strong relationships with key accounts, promoting Stein products, and ensuring high levels of customer satisfaction. The ideal candidate will be proactive, results-driven, and have a passion for working in the beverage industry. II. PRIMARY DUTIES AND RESPONSIBILITIES: Call on all daily On-Premise accounts on assigned day to attain volume quotas by brand Build and maintain strong relationships with key decision-makers in on-premise account Adequate and accurate inventory levels. Proper rotation of both package and draught. New package and brand authorizations distribution Accomplish timely and productive execution of sales plans and promotions at retail by securing trade support via back bar displays, price promotions, special events, on-premise promotions and point of sale materials. Identify and develop new business opportunities within on-premise locations such as bars, restaurants, clubs, and hotels. Maintain and grow existing accounts to maximize sales revenue. Comply with Federal and State regulations concerning the sale and promotion of alcoholic beverages. Ensure proper and prompt handling of all customer problems/complaints. Ensure only fresh beer is in accounts. Attend special events. Deliver beer on an as needed basis when permitted Thorough knowledge of the entire Stein portfolio to sell all Stein brands Conduct tastings, training sessions, and product demonstrations to ensure customers are well-informed. Monitor and analyze market trends and competitors’ activities Attend bi-weekly General Sales Meetings to discuss sales goals, new products, incentive programs, etc. Work closely with internal teams, including marketing, distribution, and customer service, to ensure effective execution of sales strategies and campaigns. QUALIFICATIONS: Education: High School diploma or equivalent. College credits or equivalent preferred. Experience/Requirements: Proven experience in on-premise sales or related fields (e.g., foodservice, beverage industry). Strong understanding of the local on-premise market, including trends and key players. Excellent communication, negotiation, and interpersonal skills. Ability to build relationships and influence decision-makers. Self-motivated and results-oriented with the ability to work independently. Strong organizational and time-management skills. Knowledge of the beverage/foodservice industry and products (preferred). Must have valid drivers’ license and maintain an acceptable driving record. Must be able to bend, lift, sit squat and stand for prolonged periods of time. Must be at least 21 years of age. Maintain a neat, well-groomed appearance creating a favorable public image and maintain proper conduct.