Social Media Manager

About the RoleOur client is looking for a results-driven Social Media Manager to lead our growth across Instagram, YouTube, and TikTok. This role is heavily focused on strategy, audience development, and performance optimization, not just posting content. You’ll be responsible for building and executing a scalable social media strategy that drives engagement, followers, and conversions.Key ResponsibilitiesStrategy & GrowthDevelop and execute a data-driven social media strategy focused on growth across Instagram, YouTube, and TikTokIdentify trends, platform updates, and audience behaviours to continuously refine strategySet measurable goals (followers, engagement rate, reach, conversions) and track performance against KPIsBuild and optimize content funnels to convert viewers into followers and customersContent Direction & OptimizationPlan high-performing content formats (Reels, Shorts, TikToks, carousels, long-form video)Collaborate with creators/designers to produce engaging, platform-native contentOptimize content using analytics (hooks, watch time, retention, posting times)Repurpose content effectively across platforms while maintaining quality and relevancePlatform ExpertiseOwn growth strategies for:Instagram (Reels, Stories, carousels, engagement tactics)YouTube (Shorts + long-form growth, thumbnails, titles, retention strategies)TikTok (trend adoption, viral formats, rapid iteration)Analytics & ReportingAnalyze performance metrics and provide actionable insightsRun A/B tests on content formats, captions, and posting strategiesDeliver regular reports on growth, engagement, and ROICommunity & Brand BuildingDevelop strategies to increase audience engagement and loyaltyMonitor comments, trends, and conversations to inform contentMaintain a consistent brand voice across platformsRequirementsProven experience growing social media accounts (especially Instagram, YouTube, and TikTok)Strong understanding of platform algorithms and content trendsExperience with analytics tools (native insights, Google Analytics, or third-party tools)Ability to think strategically while executing quicklyStrong storytelling and content instinctsExperience with video content strategy is highly preferred