Onboarding & Implementation Lead - Marketing Technology (B2B SaaS)
Onboarding & Implementation Lead – Marketing Technology (B2B SaaS)This role sits at the intersection of marketing, technology, and customer delivery. As an Onboarding & Implementation Lead, you will work hands-on with new B2B customers during onboarding, helping them design their first campaigns, configure integrations, and translate our AI platform into meaningful go-to-market outcomes.The roleWe're hiring an Onboarding & Implementation Lead to help B2B marketing teams successfully adopt a fast-growing AI platform and see real value early. This is a post-sales, consultative role; you'll advise marketing teams on how to use the product effectively from day one.Base pay range$120,000.00/yr – $200,000.00/yrLocationSan Mateo, CA (Hybrid – 3 days in office)TypeFull-timeExperience~3–7 yearsWhat you'll be doingLead onboarding for new B2B customers, from kickoff through early adoptionPartner with demand gen, product marketing, and growth teams to shape initial campaignsGuide customers on campaign structure, messaging workflows, and activation strategyConfigure and support integrations with tools like HubSpot, Marketo, SalesforceRun working sessions, check-ins, and hands-on setup calls with customersHelp customers reach first ROI as quickly as possibleCollaborate with Sales to understand customer context and tailor onboarding plansShare customer feedback and real-world use cases with Product and EngineeringWhat we're looking forWe're particularly interested in candidates who bring real marketing domain exposure, for example:Experience working closely with B2B marketing teams (demand gen, product marketing, growth, lifecycle)Background in marketing technology or sales technology environmentsFamiliarity with campaign-based thinking: audiences, channels, messaging, activationComfort configuring and working inside tools like HubSpot, Marketo, SalesforceAlongside that, you'll likely have:3–7 years in a customer-facing SaaS role (implementation, onboarding, solutions consulting, customer success engineering, etc.)A consultative, hands-on approach to customer workStrong communication skills and confidence advising customersComfort operating in a fast-moving, early-stage environmentWhat this role is notNot a pure marketing roleNot a support or ticket-driven CSM positionNot a pre-sales solutions architect roleNot a long-term account management or renewals roleEarly-stage, VC-backed AI company building for modern B2B marketing teamsHigh ownership role with direct influence on customer success and product directionClose collaboration with founders, product, and engineeringIn-office culture with flexibility and paceHelpful backgrounds (not requirements)Martech / salestech SaaSPost-sales solutions or implementation rolesMarketing operations, growth ops, or GTM-adjacent rolesConsulting or solutions backgrounds with marketing exposureJ-18808-Ljbffr