Web Analytics Consultant

Web Analytics Expert – CommunicationsContract Type: B2B/FreelanceContract Length: until September 2026 (extensions very likely)OverviewWe are seeking an experienced Web Analytics Expert to support a global Communications Analytics function within a large enterprise environment. This role will operate as a dedicated, embedded analytics partner working closely with communications stakeholders across multiple regions and business functions.The successful consultant will own day-to-day web analytics operations, support digital reporting and optimisation initiatives, and provide actionable insights that improve website performance, content effectiveness, and user engagement across a large corporate digital ecosystem.This role requires strong expertise in Adobe Analytics, experience with SEO analytics platforms such as SEMrush, and the ability to communicate insights clearly to both technical and non-technical stakeholders.Key ResponsibilitiesManage and maintain day-to-day web analytics operations across corporate website platformsAct as the primary Adobe Analytics expert for communications stakeholdersSupport implementation validation, troubleshooting, tracking consistency, and reporting accuracyAnalyse website traffic, user journeys, engagement, conversions, and content performanceDeliver ad-hoc analysis and answer business questions using digital analytics dataCreate and maintain dashboards, reporting templates, and recurring performance reportsEnable stakeholder self-service reporting through standardised analytics solutionsWork closely with SEO, content, UX, and web teams to define KPIs and measurement frameworksSupport landing page and campaign performance analysisCollaborate with technical teams on tagging logic, data layer requirements, and consent impactsEnsure analytics practices align with GDPR, governance, and compliance requirementsApply strong data storytelling techniques to communicate findings clearlyRequired Skills & Experience4–6+ years of hands-on web analytics experienceStrong expertise in Adobe AnalyticsUnderstanding of analytics implementation concepts and tracking structuresExperience using SEMrush or equivalent SEO analytics platformsExperience analysing corporate websites, content hubs, or digital communication platformsStrong stakeholder communication and presentation skillsExperience building dashboards and standardised reporting solutionsAbility to work independently within a complex enterprise environmentFluent English communication skillsNice to HavePower BI or other BI visualisation toolsExperience with GDPR-compliant analytics environmentsExposure to enterprise consent management frameworksExperience within global matrix organisationsFamiliarity with AI-assisted analytics approaches