Product Growth Lead (AI / SaaS)

An AI SaaS Client is looking for a hands-on Product Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you'll own the go-to-market strategy, user acquisition, and product growth from 0→1.You'll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.RequirementsResponsibilitiesOwn end-to-end go-to-market strategy for new product launchesDrive 0→1 product growth, from early positioning to scaling acquisitionDesign and execute growth experiments across onboarding, activation, and retentionDefine ICP, positioning, and messaging based on user insights and market signalsLead Product Hunt launches and other community-driven growth initiativesBuild and optimize conversion funnels (landing pages, onboarding flows, pricing)Conduct user interviews and translate insights into product and growth strategiesCreate product-facing content, including demos, use cases, and launch assetsCollaborate closely with product and engineering to iterate quickly on features and UXManage external partners (agencies, creators, or growth channels) as neededRequirementsProven experience working on 0→1 products in startup or early-stage environmentsStrong track record of driving user growth, activation, or revenue outcomesHands-on experience with GTM strategy, product launches, and growth executionAbility to operate across product, marketing, and growth (hybrid mindset)Experience running experiments (A/B testing, onboarding optimization, funnel improvements)Comfortable working in a fast-paced, ambiguous environment with high ownershipStrong communication skills — able to translate product value into clear messagingExperience with AI, SaaS, or developer tools is a plus