Marketing Operations Manager

Job Description: Serve as the primary administrator for Marketo, including integrations, lifecycle and scoring, programs, and database managementOwn Demandbase and LeanData end to end, including audience logic, routing rules, and Salesforce syncsMaintain and improve the integration layer across tools such as Tray.io, Knak, and webhook-based event platformsEvaluate, implement, and onboard new tools as the martech stack evolvesIdentify where AI can create meaningful leverage in marketing operations and help design practical, governed solutionsPartner on workflows that help the marketing team execute more efficiently and effectivelyTrace how data is populated across sync rules, API writes, smart campaigns, and manual processesPartner with the marketing analyst on reporting needs and provide context for how data is generated and maintainedMaintain database health, including deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logicBuild documentation and enablement that campaign managers, BDR partners, and RevOps stakeholders can actually useTranslate system logic into clear guidance for GTM teamsStay close to where martech is heading and bring a strong point of view to stack decisions and operational designRequirements: 5+ years of hands-on Marketo experience, including work in inherited or complex instancesStrong Salesforce fluency and can trace field values across sync rules, API writes, form fills, and downstream workflowsExperience supporting campaign teams and BDR functions in a B2B go-to-market environmentKnow how to balance technical detail with business context, especially when working across routing, scoring, integrations, and reportingBring practical AI fluency, with clear opinions on where AI adds value and experience shaping AI-enabled workflowsHave strong analytical instincts and know how to question what a metric is actually measuring and how the underlying data is populatedThrive in environments where priorities evolve and where you can influence both execution and long-term systems designBenefits: Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programsMedical, dental, and vision insuranceGenerous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end breakPaid parental leave (including fully paid leave for eligible ZEOs, subject to local policy)Learning & development stipend to support ongoing growthOpportunities to volunteer and give back, including charitable donation matching where availableMental wellbeing resources and support