Brand Voice & Enablement Lead (Brand Voice, Senior Lead)

Placement Type:N/ASalary:$70-75 HourlyStart Date:May 25, 2026Brand Voice & Verbal Identity LeadAquent Studios | Embedded with a Global Enterprise Technology BrandLocation: Must be in Pacific Time Zone to be considered for this roleWe're looking for a strategic Brand Voice & Verbal Identity Lead to help shape and scale a world-class brand voice across a complex global ecosystem. This is not a traditional copywriting role. It's an opportunity for a systems-minded brand storyteller who can translate voice and tone into scalable frameworks, enable cross-functional teams, and guide how a brand shows up across every touchpoint - from executive communications and flagship events to campaigns, product marketing, and digital experiences.You'll sit at the intersection of brand strategy, verbal identity, and organizational enablement, partnering closely with brand creative, strategy, and operations leaders to evolve and activate a sophisticated voice and tone system already in motion.This role is ideal for someone who understands that building a brand voice is only half the challenge - the other half is helping an organization successfully use it.What You'll DoShape and Scale Verbal IdentityHelp evolve and operationalize the company's voice and tone system across a broad range of audiences, channels, and experiencesDefine how the brand flexes in different contexts - from executive-level communications and keynote messaging to campaign marketing, product storytelling, events, and web experiencesDevelop nuanced guidance for varying audience tiers while maintaining a cohesive brand personality Build Brand Enablement SystemsTranslate strategic brand thinking into scalable frameworks, tools, and guidelinesCreate practical enablement resources for writers, marketers, and communicators across the organizationCodify insights and recommendations into clear, actionable documentation that teams can apply independently Lead Workshops & Organizational AdoptionFacilitate workshops and training sessions across the writer and marketing communityGuide stakeholders through voice and tone exercises that help pressure-test and refine the systemBuild alignment across executive, creative, and cross-functional teams through strong communication and influence Partner Across Creative & Strategy TeamsCollaborate closely with brand strategy and creative leadership on defining the "what" and "why" behind verbal identity decisionsWork alongside creative operations and project management partners to execute and activate initiatives effectivelyHelp identify future-state needs and create a roadmap for cohesive brand evolution over the coming months Provide Strategic Creative GuidanceReview and refine high-visibility messaging to ensure clarity, consistency, and alignment with brand standardsOffer recommendations on how tone should evolve depending on audience, platform, and contextContribute strategic perspective to campaigns, launches, and integrated brand initiativesWhat We're Looking ForExperience7+ years of experience in brand voice, copywriting, verbal identity, content strategy, or brand systemsExperience within large, matrixed organizations or agencies supporting sophisticated multi-brand ecosystemsBackground working across multiple brand touchpoints including campaigns, events, digital, product marketing, and executive communicationsExperience building systems and frameworks that enable others to write effectively for a brand Skills & StrengthsExceptional writing and editing skills with the ability to flex tone across audiences and channelsStrong strategic thinking and the ability to connect messaging decisions to broader brand goalsProven ability to facilitate workshops, trainings, and collaborative working sessionsStrong executive presence and communication skillsSystems-oriented mindset with experience operationalizing brand standards at scaleHigh emotional intelligence and strong interpersonal skills; able to influence without direct authorityComfortable navigating ambiguity and helping organizations move from guidelines to activation Bonus QualificationsExperience within enterprise technology, SaaS, or B2B brandsAgency experience supporting multiple large-scale clientsFamiliarity with AI-enabled writing workflows and scalable content systemsPortfolio showcasing both strong writing craft and strategic brand systems thinkingWhy This RoleThis is a unique opportunity to help define how a globally recognized technology brand communicates at scale during a major phase of brand evolution. You'll help bridge strategy and execution, bringing voice and tone to life not just through writing - but through the systems, workshops, and partnerships that make great brand communication sustainable across an entire organization.#LI-RM21Client DescriptionAquent Studios is a global creative studio that delivers scale, speed and efficiency to the world's most recognized brands. We create the work that matters the most to them-work that has a real impact on their business. As an Aquent Studio team member, you'll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, web development, and more. If you want to do work that matters in a collaborative setting that values ingenuity and personal growth, you have found the right place!Other Requirements