Senior Marketing Manager - B2B Publishing

Senior Marketing Manager – B2B Financial Publishing - New York CityTo $140k Basic + 10% Bonus & Superb Benefits (hybrid)3 days in New York City office per week (Mon, Tues, Weds)*You must have at least 5 years' B2B Marketing experience within Publishing, subscriptions, events, and/or market intelligence products to be considered for this role*This is an exciting opportunity to join a market leader in B2B publishing, events and information products as a Senior Marketing Manager. Working with the Marketing Director, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products, events, membership and client marketing solutions.Managing a small team of marketers, you will create the marketing strategy and execute campaigns to generate customer acquisition, growth and retention across the portfolio.Your experience5+ years B2B subscriptions / events / publishing / information services / SaaS marketing experienceProven experience of building and managing marketing small teamsExperience working closely with sales / business development functionsGood knowledge of customer data analytics and the ability to convert data into meaningful insightGood understanding of SEO principles and strategiesStrong experience working with Analytics tools (e.g. Google Analytics)Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce) Experience optimizing performance across paid, website and emailGood knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)IT Literate; MS office, advanced ExcelExcellent communication skills both written and verbalWhat You'll DoStrategy & GrowthOwn marketing strategy for a portfolio spanning subscriptions, networks, events, and sponsorshipsDevelop deep audience insights and identify untapped growth opportunitiesPartner with Product and Events teams to launch new offeringsDesign quarterly campaigns across the customer journey—acquisition through renewalExecutionBuild sophisticated programs: nurturing, account expansion, and ABM for high-value accountsLeverage email, social, PPC, events, content, and advertising to drive pipelineCreate compelling, benefit-driven messaging that cuts through the noiseOptimize marketing tech stack (Marketo, CRM, web platforms) for maximum impactLeadershipLead and develop a small team of marketersManage budgets strategically, maximizing ROIDeliver actionable performance insights that drive continuous improvementWhat Success Looks LikeNew customer acquisition from target marketsAccount expansion through cross-sell and upsellStrong engagement, retention, and customer satisfaction metricsMarketing-influenced revenue with clear ROIThis is a fantastic opportunity to join a leading B2B financial information provider and comes with superb career progression opportunities. Apply now!Key words - subscriptions, marketing, publishing, data, information services, SaaS, acquisition, retentions, renewals, email, automation, paid, ppc, social, linkedIn, website, SEO, ads, product, events, marketo, CRM, ABM, permanent, New York City, NYC, US, Hybrid.