Marketing Operations Analyst

JOB DESCRIPTION Position Overview The Marketing Operations Analyst plays a key role in optimizing marketing processes, managing technology platforms, and delivering actionable insights to drive strategic decisions. This position ensures operational efficiency and supports data-driven marketing initiatives. Key Responsibilities · Collect, analyze, and interpret marketing data to provide actionable insights. · Develop dashboards and reports to track KPIs, campaign performance, and ROI. · Manage and optimize marketing technology stack (CRM, automation platforms, analytics tools). · Design and implement workflows to streamline marketing operations. · Monitor marketing spend and ensure alignment with strategic goals. · Collaborate with cross-functional teams (sales, product, customer success) to align marketing initiatives. · Ensure compliance with data privacy regulations and governance standards. · Stay updated on industry best practices and emerging technologies. Qualifications · Bachelor's degree in Marketing, Business, or related field. · 3–5 years of experience in marketing operations or analytics. · Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo). · Strong analytical and problem-solving skills with advanced Excel and BI tools experience. · Excellent communication and project management skills. Preferred Skills · Experience with data visualization tools (Tableau, Power BI). · Knowledge of marketing attribution models and campaign optimization. · Familiarity with global marketing compliance standards.