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You will create strategies to develop and enrich content to boost brand awareness and interest in Sloan products while ensuring content supports search engine optimization (SEO) goals, brand standards and guidelines, and legal compliance requirements.
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Key responsibilities include creating content for print and digital efforts, end-to-end email marketing programs, SEO/SEM, CRM database management, website updates, project management, and reporting in the company’s marketing team.
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Three or more years with experience in digital marketing including agency management, B2B marketing experience preferably in a service-related field, search engine optimization, email campaigns, lead tracking and managing social media platforms.
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Areas of expertise should include Email Marketing, SEO, PPC, social media marketing, and content creation. Build Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and Bing Ads.
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RequirementsProven experience in digital marketing or digital communicationStrong understanding of digital marketing trends and best practicesProficient in social media management and analytics toolsExcellent written and verbal communication skillsStrong problem-solving and analytical skillsDetail-oriented with the ability to multitask and prioritize effectivelyKnowledge of search engine optimization (SEO) principles is a plus.
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You will collaborate with various teams to create engaging content, manage social media platforms, and analyze data to improve our digital presence. You will collaborate with various teams to create engaging content, manage social media platforms, and analyze data to improve our digital presence.
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Strategize and direct relationships with external vendors to ensure the success of all search engine marketing efforts including Search Engine Optimization and Pay-Per-Click campaigns.
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BUSINESS IMPACT STATEMENT The Senior Search Engine Optimization Coordinator is responsible for driving organic search traffic and improving SEO performance. The Senior Search Engine Optimization Coordinator will lead aspects of the SEO team’s day-to-day operations and manage relationships with key business partners and vendors.
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SEO Management: Oversee search engine optimization (SEO) strategies to improve organic search rankings and drive traffic. Social Media Strategy: Partner with the Content Specialist to devise and execute organic and paid social media strategies.
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Digital/internet marketing activities, including e-commerce, search engine optimization (SEO), social media marketing, web content curation/marketing, etc. Channel marketing activities, including trade, channel and category management.
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Familiarity with digital marketing tools, and platforms such as: content marketing, email marketing, search engine marketing (SEM), search engine optimization (SEO), web analytics, online advertising and more.
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Manage portfolio of inbound and outbound marketing programs, including integrated campaign management, database and email marketing, webinars, trade shows, persona-based nurture programs, account-based marketing, search engine optimization, paid search, online programs, corporate website, outbound call campaigns for inside sales team, pipeline acceleration for direct sales and distribution channels.
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Experience with Content Management Systems, SEO tools (SEMRush, Google Analytics, Search Console), and analytics tools (Google Analytics, Google Tag Manager, and Looker Studio) PetcareNetwork.com) under the guidance of the Senior Manager, Content Marketing & SEO. He/she must be highly collaborative, detail-oriented, a self-starter, and a creative problem solver.
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Learn about the collection of marketing, site development, and public relations tactics that form a winning Search Engine Optimization (SEO) strategy to meet your business goals and increase site traffic and sales from the organic search channel.
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Job Description: We are seeking a motivated, analytical, and creative Search Engine Optimization (SEO) & Content Marketing Specialist to join a newly-formed team focused on advancing our growth and reputation in online education.
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