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Drive overall digital marketing strategies of Echelon Luxury & Lifestyle including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media.
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Drives strategy and decisions in digital marketing alongside Director of Public Relations, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
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Develop and refine new and existing marketing copy for digital ads, marketing landing pages and email communications, keeping with marketing objectives, messaging priorities, search engine optimization, and user experience best practices.
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O Effective use of new media – Search engine optimization, social media, digital, website, promotional, sales segmented/targeted media based on consumer profiles profiles/segmentation. The CMO leads all aspects of marketing tactics, including media relations, Public Relations efforts, advertising, integrated marketing, social media, digital and content strategy, partnerships, and advocacy programs for the Branson/Lakes Area Chamber of Commerce (Chamber) and Convention & Visitors Bureau (CVB) and the Taney County Partnership (TCP.
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Audience Insights, Audience Segmentation, Budgeting, Campaign Management, Collaboration, Communication, Continuous Improvement Mindset, Customer-Focused Campaign Development, Executive Presence, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Prioritizes Effectively, Relationship Management, Search Engine Marketing, Test & Learn Mentality.
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Experience with common source systems and platforms Salesforce Marketing Cloud, Adobe Analytics, Google Analytics and other marketing execution tools. Lead and manage the TIAA marketing data engineering and decision science team, providing guidance, mentorship, and support to achieve department goals and objectives.
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The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms; optimizing and creating website strategies based on search engine optimization(SEO), search engine marketing (SEM) activities and reporting.
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Full working knowledge of all aspects of Digital Marketing including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing and Chat Boxes.
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Work closely with the Data Science, Marketing XFN, Technology & Product management teams to understand data requirements and deliver reliable and accessible data for business reporting and analytics.
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The Digital Marketing Manager is an Assistant Manager role, who supports the Director of Public Relations Manager and Director of Sales & Marketing to execute strategies in digital marketing, social and influencer media markets, strategy and content development, collateral oversight, website wireframe, content, and analytics.
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Alternative Position Names: SEO Strategist, Search Engine Marketing Strategist, Search Engine Optimization Strategist, Search Engine Optimization Specialist, SEO Specialist.
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Develop and execute comprehensive digital marketing campaigns across multiple channels, including social media, affiliate marketing, search engine marketing (SEM), and content marketing, to achieve specific marketing objectives (e.g., brand awareness, lead generation, sales growth.
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A thorough understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, and customer relationship management.
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8 – 10+ years of tenured experience in Strategic Marketing Management, Project Management, Destination Marketing and/or Communications experience (industry experience a plus). We are seeking a dynamic marketing professional for the position of Chief Marketing Officer to steer the Branson brand to new heights.
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Our services span many facets of marketing, including: digital marketing strategy consulting; lead generation and lead nurturing campaigns; online advertising strategy and management (SEM/PPC); search engine optimization (SEO); social media strategy, management, contests and advertising; email marketing; marketing automation and CRM integrations; marketing analytics, and much more.
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