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Develop and execute comprehensive paid media strategies that align with business goals, including but not limited to search engine marketing (SEM), display advertising, paid social media, and programmatic advertising utilizing paid media platforms such as Google, Meta, YouTube and Tiktok.
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Executing tests, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. Equally as important, you will also manage all SEM campaigns on Google and other search-based platforms in order to maximize ROI, drive traffic, and hit conversion metrics.
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The SEM Analyst plays a pivotal role at Busbud by analyzing and optimizing our Search Engine Marketing (SEM) campaigns. Search Engine Marketing: In-depth understanding of SEM principles, strategies, and best practices.
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Their mission is to use data to drive qualified traffic, increase brand visibility, and contribute to revenue growth through strategic analysis of our paid search initiatives. This role involves conducting thorough keyword research, crafting compelling ad copy, monitoring campaign performance, and making data-driven optimizations to ensure maximum ROI and achievement of marketing objectives.
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The SEM Analyst is responsible for gathering and analyzing data to drive planning, implementing, and managing our SEM campaigns across various platforms such as Google Ads, Bing Ads, and other relevant networks.
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Minimum of 5 years of hands-on experience in managing SEM campaigns, preferably in the travel or tech industry. Campaign ROI: Ensuring campaigns contribute positively to the company's bottom line.
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Proven track record of driving successful SEM campaigns with demonstrated improvements in key metrics. Campaign Strategy: Develop and execute SEM strategies aligned with business goals, targeting specific customer segments, destinations, and products.
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Data Analysis: Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions. Data Analysis: Regularly analyze campaign data to identify trends, opportunities, and areas for improvement.
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Keyword Research: Conduct comprehensive keyword research to identify high-potential search terms and create keyword lists that align with campaign objectives. Bus Ticket Sales: Driving YOY growth.
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Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. Digital Advertising Platforms: Familiarity with Google Ads, Bing Ads, and other relevant advertising platforms.
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Ad Copywriting: Strong copywriting skills to create compelling and concise ad copy. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate.
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Landing Page Optimization: Knowledge of landing page best practices and their impact on conversion rates. A/B Testing: Plan and execute A/B tests for ad copy, landing pages, and other campaign elements to continuously improve performance.
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Landing Page Optimization: Collaborate with cross-functional teams to ensure landing pages are relevant, user-friendly, and optimized for conversions. Conversion Rate: Optimizing landing pages and ad targeting for higher conversions.
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Click-Through Rate (CTR): Ensuring ad relevance and enticing copy. A/B Testing: Experience in designing and interpreting A/B tests to optimize campaign elements. Bid Management: Set, monitor, and adjust keyword bids to achieve desired ad positions and maximize return on ad spend (ROAS.
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Reporting: Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders. Competitor Analysis: Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
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