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The SEM Analyst plays a pivotal role at Busbud by analyzing and optimizing our Search Engine Marketing (SEM) campaigns. Search Engine Marketing: In-depth understanding of SEM principles, strategies, and best practices.
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Their mission is to use data to drive qualified traffic, increase brand visibility, and contribute to revenue growth through strategic analysis of our paid search initiatives. This role involves conducting thorough keyword research, crafting compelling ad copy, monitoring campaign performance, and making data-driven optimizations to ensure maximum ROI and achievement of marketing objectives.
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Equifax is seeking an SEO Manager to join our growing Direct-to-Consumer Marketing Team. This role works closely with marketing, tech and data & analytics to Identify opportunities and implement changes to improve overall SEO performance for equifax.com. This person manages the agency relationship for SEO, creates and implements SEO strategies, and provides traffic and other site metric reporting.
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The SEM Analyst is responsible for gathering and analyzing data to drive planning, implementing, and managing our SEM campaigns across various platforms such as Google Ads, Bing Ads, and other relevant networks.
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Data Analysis: Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions. Data Analysis: Regularly analyze campaign data to identify trends, opportunities, and areas for improvement.
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Optimize copy and landing pages for search engine marketing. The ideal candidate will have a proven track record of increasing website traffic and search engine rankings through expert-level knowledge of SEO best practices and strategies.
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Bachelor's degree in Marketing, Advertising, Business, or a related field. Keyword Research: Conduct comprehensive keyword research to identify high-potential search terms and create keyword lists that align with campaign objectives.
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Minimum of 5 years of hands-on experience in managing SEM campaigns, preferably in the travel or tech industry. Bus Ticket Sales: Driving YOY growth. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips.
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Digital Advertising Platforms: Familiarity with Google Ads, Bing Ads, and other relevant advertising platforms. Ad Copywriting: Strong copywriting skills to create compelling and concise ad copy. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate.
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Landing Page Optimization: Knowledge of landing page best practices and their impact on conversion rates. A/B Testing: Plan and execute A/B tests for ad copy, landing pages, and other campaign elements to continuously improve performance.
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Campaign ROI: Ensuring campaigns contribute positively to the company's bottom line. Landing Page Optimization: Collaborate with cross-functional teams to ensure landing pages are relevant, user-friendly, and optimized for conversions.
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Conversion Rate: Optimizing landing pages and ad targeting for higher conversions. Click-Through Rate (CTR): Ensuring ad relevance and enticing copy. A/B Testing: Experience in designing and interpreting A/B tests to optimize campaign elements.
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Proven track record of driving successful SEM campaigns with demonstrated improvements in key metrics. Bid Management: Set, monitor, and adjust keyword bids to achieve desired ad positions and maximize return on ad spend (ROAS.
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Campaign Strategy: Develop and execute SEM strategies aligned with business goals, targeting specific customer segments, destinations, and products. Reporting: Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.
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Collect, analyze, and report web analytics and similar data to identify opportunities and make recommendations to improve search engine optimization (SEO), time on site, web traffic, and other relevant metrics.
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