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Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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Manages client digital marketing budgets and makes decisions on budget allocation across all paid platforms including, but not limited to, Google AdWords, Google Display Network, Facebook Advertising and Twitter Advertising.
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The ideal candidate is collaborative, strategic, data-driven, creative, and has experience with marketing techniques, including account-based marketing, intent-based marketing, search engine marketing, paid search, paid social, email marketing, content syndication, content marketing, digital marketing, digital/physical events, and digital advertising.
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Experience in the digital marketing industry (including but not limited to marketing analytics, social media marketing, digital marketing, digital communications, search engine optimization, data visualization, and public relations.
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Create, execute and support digital marketing initiatives, including local search engine optimization, business listings management, paid search and social campaigns, and collaborate cross-team on user experience assessments and research that reinforce clients’ brand and organizational goals.
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Ideal candidate possesses working knowledge of creative suites, such as Hubspot, Adobe InDesign, SalesForce, Google AdWords, LinkedIn, WordPress, Pardot, and Lead Forensics. Optimize current live digital assets to promote search engine optimization, user experience, and aesthetics.
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Experience with search engine optimization, lead generation, and email marketing. Strong understanding of analytics and reporting, setting up KPIs, and using tracking tools including Google AdWords, Analytics, Tag Manager, and Data Studio.
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Experience in database structure work and in building dashboards with Tableau and/or Power BI, Google Data Studio, Datorama, and Domo is required; knowledge of visual techniques for data analysis and presentation is a plus.
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The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms; optimizing and creating website strategies based on search engine optimization(SEO), search engine marketing (SEM) activities and reporting.
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Implement a global Search Engine Marketing (SEM) program for Meridian using Search Engine Optimization (SEO) and Google AdWords Pay-per-Click (PPC) as the primary tactics.
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Certification in Google Analytics and/or Google AdWords is also a plus. Monitor search engine optimization (SEO) and user engagement and suggest content improvements.
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C oncentrated experience required in one of the following areas: search engine optimization, digital advertising, business listings management, data analysis and tracking management, information architecture, usability testing.
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What We're Looking For: Data lovers and analytically minded people with a passion for search engine marketing. Manage day-to-day execution and analysis of paid search campaigns across Google Ads & Microsoft Advertising platforms within budget.
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Have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM) in order to create attention-grabbing campaigns. Familiarity with Salesforce, Box.com; MS tools, Good AdWords, Canva, Google Analytics, SEO optimization.
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Strong understanding of online marketing channels such as social media marketing, display advertising, search engine marketing, and native advertising. Experience with many of the large ad platforms: Facebook, Google Adwords and GDN, Bing, Yahoo Gemini, Taboola, Outbrain, Dianomi, Criteo, LinkedIn, etc.
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