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Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display) and understanding of different marketing attribution methodologies (rule-based attribution, multi-touch attribution, Media Mix Models) and enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.
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Along with media buyers draft a data-driven marketing strategy, prioritizing testing and optimization initiatives across all marketing channels (paid search, social media, email marketing, etc.
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Day-to-day management of digital channels on behalf of our clients, including the delivery and success of:Paid Search Management Search Engine Optimization Social Advertising Management Digital Auditing, Competitive Reviewing Budget Management Lead Generation Management.
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Growth & Innovation team leverages data, algorithms and analytics to optimize and automate all things related Walmart eCommerce - merchandising operations, site content, search etc.
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For various internal audiences with varying levels of understandingExceptional data visualization skills to translate marketplace, internal and paid data into reporting and actionable insights, specifically Tableau or Power BIExperience creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics, etc.
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Our paid digital media campaigns range from paid search, paid social, programmatic, to video placements and range from small to large advertising budgets. As a key player on the Performance Media team, the Data & Analytics Specialist is someone that knows their way around GA4, GTM containers and raw data management with SQL, R, Power BI, or other data tools.
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Reporting to the Senior Director of Growth Marketing, and partnering closely with Marketing Analytics, Website & Content, Product Marketing, Product / Dev, Business Operations, Risk, Finance, and Sales, this person will own strategy development, execution, and optimization of all paid digital media channels to meet our Customer Growth, Revenue, ROI, and Profitability targets.
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Bluevine is seeking an experienced and accomplished Paid Media manager to oversee all our Paid Media investments across Search, Social, Programmatic, Display, Video, OOH, and other new digital formats to drive acquisition, retention, and cross-sell efforts.
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It will be an analytics and reporting focused role on the Search Engine Optimization (SEO) team and provide reporting/analytic support for the SEO team. Using data, uncover insights for opportunities to incorporate SEO and Paid Search strategies to improve performance through channel collaboration.
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JOB SUMMARY: The Paid Media Analyst will be responsible for collecting, analyzing, and interpreting data to uncover optimization and test and learn ideas related to our Paid Media campaigns across all media channels.
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Experience (3-4 years) in Ad tech consulting, expertise in Programmatic OR Search, Digital Ad Ops , Media Buying, or Analytics. Bachelor's degree in Business , Analytics, Computer Science/ Statistics, or related field and 3 years' experience in digital marketing, consulting, business administration, data analytics, computer systems , business, or related area.
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Maintains a high level of expertise across all paid media platforms, including but not limited to paid social, paid search and programmatically placed media. The Data & Analytics Specialist must have a deep understanding of the digital marketing landscape and the various platforms commonly used within agencies providing marketing services.
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You have 2+ years of media buying experience (preferably in a digital agency) and are savvy with the tools of the trade (Facebook Ads Manager, Facebook Business Manager, YouTube, Google Search, Google Display Network, Google Analytics.
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Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of exceptional performance-oriented digital campaigns.
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Headquartered in Dallas, Texas, Imaginuity provides integrated marketing services including brand experience, advertising, traditional and digital media planning and buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services.
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